SOURCE: Pet Ecology Brands, Inc.

February 14, 2007 09:00 ET

Pet Ecology Brands, Inc. Announces Pet Industry Executive Joins Its Sales and Marketing Team

Byron Bates Becomes National Business Manager

DALLAS, TX -- (MARKET WIRE) -- February 14, 2007 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- www.petecology.com -- today announced that the Company has added another seasoned pet products sales manager to the team.

Mr. Byron T. Bates has joined the Pet Ecology Brands sales and marketing group. Mr. Bates brings his considerable experience in pet products and pet specialty retailers to his new position of National Business Manager. He will also be in charge of the western region of the country and the manufacturer's rep groups, All Points Marketing, and others. Mr. Bates garnered his experience with National Accounts as National Business Sales Manager and National Accounts Manager for Church & Dwight's Arm & Hammer Brand. He served as Regional Sales Manager for Carter Wallace's Lambert Kay Brand prior to and after their acquisition by Church & Dwight. He is the recipient of numerous sales awards, including 3 President's Club Awards from Lambert Kay.

A graduate of Kansas State University, Mr. Bates lives in Southlake, Texas, in the Dallas/Fort Worth metropolitan area.

Pet Ecology National Sales Director, Randy Frederiksen in describing the addition of Mr. Bates, stated: "We are delighted that Byron has joined our group and are excited about the expertise he will bring to Pet Ecology. Because of his contacts and years in the industry, Mr. Bates is further confirmation of Pet Ecology's commitment to the pet specialty market."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. K-9 Fat Free Treats are available in chicken, beef and liver flavors.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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