SOURCE: Pet Ecology Brands, Inc.

July 06, 2006 09:00 ET

Pet Ecology Brands, Inc. Continues Expansion of Its International Distribution

Company Announces Major Orders Received From Distributors in the Netherlands and Israel

DALLAS, TX -- (MARKET WIRE) -- July 6, 2006 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- -- announced today the finalization of purchase orders and distributor agreements in two new international markets, which continues the Company's market penetration into Europe, the Middle East, and Asia.

Pet Ecology Brands, Inc. recently received its first order from Pro-Animal, one of the largest distributors of pet products in the Netherlands. The initial order received from Pro Animal was for 1,600 4-lb bags of Scientific Professional™ Cat Litter. Pro-Animal has estimated that it will be placing reorders of a similar or larger quantity every sixty days. This relationship will give Pet Ecology placement of its various products throughout the entire country.

The Company also reached a distributorship agreement and received its first purchase order from Vetex-Animal, one of the largest pet products distributors in Israel. The initial order received was for 2,520 4-lb bags of Scientific Professional™ Cat Litter, and will be sold to retailers located throughout the country. Vetex is expected to reorder in similar quantities every 30 to 60 days.

International sales are being coordinated by three master brokers, in conjunction with the in-house sales team of Pet Ecology. These outside sales groups handle pet products in their spheres of expertise and influence: Europe, Asia/Pacific Rim, and Central/South America. Each of these international representatives has represented pet product interests in those areas for over seven years and each speaks multiple languages. These groups are headed by Tradewinds Global, who has been responsible for the rapid penetration of the Company's products in the Asian and Pacific Rim markets.

Pet Ecology Brands, Inc. CEO Ralph Steckel, in describing the increased activity in the international marketplace, stated: "These new orders are the combination of superior products and an excellent international sales team that we have established. We have found the international market to be very receptive to our line of pet products that concentrate on the health of pets, while also protecting the environment. Those two themes, which drive our product development, are major concerns for pet owners, whether located in the US or in the Netherlands and Israel. Although the orders that we received today from Pro-Animal and Vetex are sizable, they represent a continuing compounding revenue stream for Pet Ecology, because of the size and frequency of the reorders of our products that each distributor has told us would be forthcoming. We have in a period of only sixty days now penetrated eight major international markets, and we expect to announce in the near future additional sizable international orders. Our goal is to achieve significant initial orders and reorders in over thirty international markets by the end of 2006."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.


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