SOURCE: Pet Ecology Brands, Inc.

March 06, 2007 12:22 ET

Pet Ecology Brands, Inc. Enters Into an Agreement With Tricon Holdings, LLC and Texas Atlantic Capital Partners, LLC

DALLAS, TX -- (MARKET WIRE) -- March 6, 2007 -- Pet Ecology Brands, Inc.'s (PINKSHEETS: PECB) (www.petecology.com) CEO and President, Ralph J. Steckel, announces today that PECB has entered into a Stock Purchase Agreement that provides for Tricon Holdings, LLC and Texas Atlantic Capital Partners, LLC, in consideration of a substantial capital contribution to jointly purchase controlling interest in PECB subject to certain conditions including a resolution of outstanding amounts owed PECB's creditors as well a restructuring of PECB's capital structure. Closing is scheduled for June 30, 2007 or earlier if the conditions can be met.

Additionally, PEB entered into an agreement with Tricon Holdings and Texas Atlantic to exclusively license the sale of PECB's existing and future line of pet products for domestic and international sales for home delivery through television, internet, telephone, and print media. Mr. Steckel believes success in the home delivery market will lead to increased public awareness of the products offered by PECB and will enhance the growth of the Company's product sales in pet specialty stores as well as large grocery, drugstore and other retail stores handling consumer pet products.

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. K-9 Fat Free Treats are available in chicken, beef and liver flavors.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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