SOURCE: Pet Ecology Brands, Inc.

February 20, 2007 09:00 ET

Pet Ecology Brands, Inc. Expands Down Under -- Announces New Distribution in Australia & New Zealand

DALLAS, TX -- (MARKET WIRE) -- February 20, 2007 --Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- www.petecology.com -- today announced receipt of its first order from VCA (Veterinary Companies of Australia PTY LTD.), a major veterinary and pet products distributor based in Kings Park, New South Wales. VCA markets pet health products in Australia and New Zealand and is a major force in the $5 Billion pet industry in this part of the world.

The number one supplier of veterinary products in Australia, VCA has 6 points of distribution. Its employees are focused on serving the high growth Australian pet market and participate in all major veterinary and pet industry events. VCA focuses on the premium segment of the market with over 700 pet products and markets to over 3,000 retailers and 1,800 clinics in Australia. As part of its global marketing effort, Pet Ecology has joined with VCA to distribute Scientific Professional Cat Litter with Early Warning Indicator for Feline Lower Urinary Tract Disease (FLUTD) to veterinarians in Australia and New Zealand.

Australia, like the rest of the globe, is enjoying a growing love affair with companion animals, with over 38 million pets of various species owned by 63% of households. While fish are the most numerous, cats and dogs total nearly 7 million, with 53% of all households owning either a cat or a dog. Australia has one of the highest pet ownership rates in the world.

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. K-9 Fat Free Treats are available in chicken, beef and liver flavors.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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