SOURCE: Pet Ecology Brands, Inc.

July 20, 2006 09:00 ET

Pet Ecology Brands, Inc. Receives Initial Orders From Three Large Distributors Covering the East and West Coasts of the united States and the Eastern Provinces of Canada

Company Expects to Achieve Record Sales Volume in July

DALLAS, TX -- (MARKET WIRE) -- July 20, 2006 -- Pet Ecology Brands Inc. (PINKSHEETS: PECB) -- www.petecology.com -- announced today that is has received three initial orders from distributors servicing the specialty pet retail and veterinarian professional markets. Total orders received today total 2,880 bags of Scientific Cat Litter and 648 bags of K-9 Dog Treats.

The Company has received an initial order for its products from Veterinary Services, Inc., a large veterinarian distributor that serves pet professionals and vets in the western United States. Incorporated in 1960, Veterinary Services, Inc. is an employee owned company, and serves thousands of customers across the western United States. The initial order received from Veterinary Services, Inc. was for 480 4-lb bonus bags of Scientific Professional™ Cat Litter and 648 bags of K-9 Fat Free Dog Treats.

The Company is also pleased to announce its initial order from New England Pet Supply, which is the self-distributing arm of Pet Quarters stores of Westbrook, Maine. The initial order received from New England Pet Supply was for 480 4-lb bonus bags of Scientific Professional Cat Litter™. Pet Quarters first opened on Payne Road in Scarborough, Maine, in the fall of 1993. This 15,000 square foot store was an immediate success, and helped fill the area's need with a huge array of pet supplies and an impressive selection of premium dog and cat products. Today, Pet Quarters operates nine stores of various sizes from Bangor, Maine, to Manchester, New Hampshire. This Maine-owned company has focused on stocking quality products, and evolving its inventory to keep up with the needs of its customers and trends.

Pet Ecology has also received its first order from Freedom Pet Supplies of Cambridge, Ontario, Canada for 1,920 4-lb bonus bags of Scientific Professional™ Cat Litter. John and Kelly Ayres opened the Freedom Pet Supplies doors only five years ago, and the business has grown rapidly within the Ontario market and the company is now expanding to the Canadian Atlantic provinces. As part of the Company's customer support program, Pet Ecology will join them in their huge booth space at Toronto's PIJAC tradeshow this fall.

Ralph Steckel, President and CEO, Pet Ecology Brands, stated, "We are committed to creating premium and revolutionary products, while building awareness through the community that will better the quality of life for animals. After spending over a year in designing and implementing our distribution system, we are seeing the results of our labor and planning. The acceptability of our products are obvious from the orders that we are announcing today, which covers both coasts in the United States and the eastern part of Canada. We believe that July will be a record month for sales by our company as we continue to attract the leading distributors and retailers in the pet industry to our products in both the domestic and international markets."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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