SOURCE: Pet Ecology Brands, Inc.

December 18, 2007 09:34 ET

Pet Ecology Brands Perfect Litter Wins SPCA's 2008 Best of the Best Award for Excellence in Cat Litter

DALLAS, TX--(Marketwire - December 18, 2007) - Pet Ecology Brands, Inc. (PINKSHEETS: PECD), a company committed to technologically advanced pet care products that meet today's lifestyle and environmental needs, has won the prestigious Best of the Best Award from SPCA International (Society for the Prevention of Cruelty To Animals - www.SPCA.com) for the company's Perfect Litter Alert™.

The SPCA International Best of the Best Award is designed to recognize products, services, and programs of the highest quality and offer exceptional value. Each company receiving the Best of the Best Award was nominated and approved by SPCA International's panel of animal experts. Best of the Best Awards are bestowed to one company in five categories, including Excellence in Pet Behavior Training, Excellence in Pet Carriers, Excellence in Cat Litter, Excellence in Pet Insurance and Excellence in Pet Nutrition.

The first earth-friendly cat litter, Perfect Litter Alert is especially created to counter problems resulting from clay-based litters -- from weight and odor control issues to the destruction of landfills around the world. Easy-to-use, Perfect Litter Alert is ultra lightweight (up to 70% lighter than regular litter) yet absorbs four times more than most other cat litters making it last longer. Using a unique and safe flushable enzyme-based system that clumps easily, tracks less and is dust-free, the product neutralizes cat odors on contact and leaving homes odor-free. In addition, Perfect Litter is the only litter to offer an exclusive patented early warning system for FLUTD, a potential fatal disease that affects millions of cats each year. A potentially fatal urinary tract disease that affects millions of cats each year, FLUTD is the #1 reason cat owners visit veterinarians each year.

"Perfect Litter reflects the highest levels of product excellence required for receiving a 'Best of the Best' Award. We congratulate Pet Ecology for having developed such an impressive product," said Stephanie Scroggs, SPCA Director of Communications.

Said Ralph Steckel President and CEO of Pet Ecology Brands: "We are honored to have received this significant award for Perfect Litter from the SPCA, which became aware of our product as a result of the national television and Internet advertising that began this past fall. Since this launch only a few months ago, tens of thousands of orders have been shipped to customers and resulted in a very positive response to our product from cat owners. The same awareness that captured the attention of the SPCA is what we plan on achieving within food and drug chains. We expect that to happen very soon."

Stay up-to-date with current events by joining Pet Ecology's E-Mail Alert List. Join by clicking the link below:

http://www.b2i.us/irpass.asp?BzID=1346&to=ea&Nav=0&S=49&L=1

About Pet Ecology Brands, Inc: Pet Ecology Brands, Inc. develops and manufactures technologically advanced pet products that address environmental concerns and meet the lifestyle of today's pet marketplace. The company's Perfect Litter is a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly, while its K-9 Fat Free Dog Treats™ are the first fat free treats that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors. Other Pet Ecology Brands products planned for launch include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two cat litter product line extensions to help indicate feline pregnancy and diabetes.

About SPCA International: The mission of SPCA International is to raise awareness of the abuse of animals to a global level, to teach and foster good pet parenting practices, and to promote spay and neuter programs around the world with the goal of eradicating the need to euthanize healthy and adoptable companion animals. www.SPCA.com also provides a global information and referral resource to animal guardians and advocates throughout the world to those who seek a shelter or wish to adopt a shelter animal.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

Contact Information