Pet Valu

Pet Valu

May 28, 2015 10:30 ET

Pet Valu Pet Appreciation Month Raises $1.5 Million for Pets in Need

Five Year Fundraising Total Tops $7.12 Million for Animal Rescues, Charities & Shelters

MARKHAM, ONTARIO--(Marketwired - May 28, 2015) -

Editors Note: There is a photo associated with this press release.

$1,528,371.99

That's how much caring animal lovers and the pet experts at Pet Valu raised for North American animal charities during the specialty retail chain's 2015 Pet Appreciation Month.

Today, Pet Valu announced its 2015 April fundraising event generated a PAWsome $1.5 million for pets in need. And, thanks to the dedication of Pet Valu franchisees and local rescue charities who hosted April in-store animal adoption events, 2400 pets found Forever Homes.

Buy a PAW, Help a Pet

"Since we began Pet Appreciation Month five years ago, our message has been simple - Buy a PAW, Help a Pet," explains Rose Ferrante, Director of Marketing, Pet Valu.

"We're excited to announce this year's campaign was so successful, we surpassed our stretch goal of $1.5 million by raising total dollar and product donations of $1.52 million," confirms Rose.

Rose says that over the past five years, Pet Valu has fundraised $7.12 million for North American animal rescue charities. During that time, Rose says Pet Valu stores have helped more than 6,000 rescue pets find Forever Homes.

Pet Valu Shares PAWsome News for Pets in Need

Money Raised in 600 Communities Across North America

"We're so proud that Pet Valu Pet Appreciation Month raises much-needed money and supplies to support abandoned pets in need," says Rose . "100% of the products and dollars raised are donated directly to pet charities, and money raised at our stores, stays in the local community," she explains.

This year, pet lovers showed their Pet Appreciation by:

  • Posting on Facebook or Twitter using the hashtag #PostaPaw. For every post, Pet Valu donated a cup of food to animal rescue charities.
  • Visiting local Pet Valu stores to purchase and sign an official PAW for $1, $2, $5 or $10. Customers could also make in-store product or supply donations to local animal rescue charities.

About Pet Valu

Pet Valu, Inc. www.petvalu.com is a Canadian specialty retailer of pet food and pet-related supplies with more than 600 stores across Canada and the US. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Paulmac's Pet Foods,Bosley's by Pet Valuand Jack's Pets.

The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu, Paulmac's and Bosley's team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters. To learn more about Pet Appreciation Month events, please visit: www.petvalu.com or www.facebook.com/petvalu

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20150528-PetValu_800.jpg

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