SOURCE: E Source

E Source

May 29, 2013 10:00 ET

Peter Haid Joins E Source as Research Practice Director for Customer Experience & Marketing

BOULDER, CO--(Marketwired - May 29, 2013) - E Source is pleased to announce that Peter Haid has been hired as the research practice director of the company's customer experience and marketing offerings, which include the E Source Residential Marketing Service, Business Customer Suite (E Source Business Marketing and Account Management Services), and Customer Experience Suite (E Source Experience & Communications Management, E-Channel, and Utility Customer Care Services). E Source's utility-focused, membership-based services provide research, coaching, best practices, and tools to help utilities craft intuitive strategies for creating loyal customer relationships and increasing energy-efficiency program participation.

"We're excited to have Peter Haid join E Source. Through his previous roles as a customer experience management practitioner within large telecommunications companies, he understands the importance of holistically looking at marketing and customer experience," says Wendy Bloechle, vice president of Research & Product Management at E Source. "His experience and passion will be an asset to E Source and our members. He has direct applications that utilities can put in place whether they're just starting customer experience initiatives or have well-established strategies but are seeking to bolt on the latest best practices."

Haid has more than 13 years of experience in the areas of marketing, engineering, operations, mergers and acquisitions, performance measurement, and customer experience management. His expertise centers on all aspects of customer experience management, including assessments, strategy, brand alignment, employee engagement, voice-of-the-customer programs, measurement methodologies, customer insights, market segmentation, journey mapping, process design, text and speech analytics, social strategies, and vendor evaluations. Read Haid's first E Source blog post at www.esource.com/Blog/ESource/5-13-13-Marketing-Mirror.

About E Source
For 25 years, E Source has been providing unbiased, objective research and advisory services to over 300 utilities and large energy users. Our energy experts have answered more than 8,000 questions over the past 3 years. This guidance helps our customers advance their efficiency programs, enhance customer relationships, and use energy more efficiently.

Contact Information

  • Public Relations Contact
    Kym Wootton
    Senior Manager of Marketing & Communications
    E Source
    kym_wootton@esource.com
    303-345-9168