SOURCE: High Performance Beverage Co.

March 26, 2014 08:45 ET

Peter W. Busch Appointed Chairman of High Performance Beverage's Advisory Board

CAVE CREEK, AZ--(Marketwired - Mar 26, 2014) - High Performance Beverage Co. (OTCQB: TBEV) (the "Company") is pleased to announce the appointment of Mr. Peter W. Busch as Chairman to their newly created advisory board.

Peter W. Busch is a direct descendant to Adolphus Busch, the visionary brewer and founder of the Anheuser-Busch companies. Since 1984, Peter Busch has been the proud owner of Southern Eagle Distribution, a leading, full-service beverage distributor on the Treasure Coast of Florida. Mr. Busch is also the former president of the Florida Beer Wholesalers Association.

In addition to his business accomplishments, Mr. Busch has also taken a leadership role in corporate social responsibility and in giving back to his community. Inspired by his father, creator of Busch Gardens, an entertainment company that delivers personal, interactive and educational experiences by connecting guests with the natural world, Peter Busch created the Busch Wildlife Sanctuary, a non-profit organization dedicated to the protection and conservation of Florida's wildlife and natural resources.

Toby McBride, High Performance Beverage Company CEO, stated, "We are extremely excited and honored to have Peter Busch join and lead our newly created Advisory Board. He brings a wealth of knowledge and experience to the team. We look forward to his strategic guidance and leadership in advising us on the future growth and distribution of our Throwdown High Performance beverage line."

The Company expects to add additional seasoned professionals with varying expertise to the Advisory Board over the next several months.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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