March 02, 2006 14:58 ET Helps the Martha Stewart Television Show

FOUNTAIN HILLS, AZ -- (MARKET WIRE) -- March 2, 2006 -- is proud to have been selected for its expertise by Popular Science magazine in connection with today's segment on "Martha" about high-tech pet safety products.

Geoff Mott, creator of Pet Gadgets, was contacted by Popular Science for his extensive knowledge of gadgets and gizmos.

Both the GPS tracking collar and infrared cat door discussed today are showcased on, the only site dedicated to high-tech and unique pet products.

"We are excited to see the products featured on our site being talked about on 'Martha,'" said Mott. "We helped with product selection and arranged with the manufacturers to provide their products."

Electronic pet products have gained enormous popularity in the past 12 months. The growth is attributed to owners' demand for items that make daily pet care easy and convenient.

Products highlighted on the show include:

The Global Pet Finder: A light-weight tracking device that snaps onto your dog's collar. GPS technology automatically locates and reports your dog's location to your cell phone, Blackberry, or computer.

Infra-red Pet Door by Staywell: The automatic door is activated by a special device on your cat's collar. The door locks in both directions, preventing young children from leaving the home and other animals from entering or leaving.

"While the items featured may seem futuristic, it won't be long before the pet owning public considers them essentials," said Mott.

About ( was launched last year and has quickly become one of the most popular sites to find unusual, innovative and high-tech pet products.

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