Pethealth Inc. Announces Establishment of Automatic Purchase Plan

OAKVILLE, ONTARIO--(Marketwire - Nov. 8, 2012) - Pethealth Inc. ("Pethealth") (TSX:PTZ) has entered into an automatic share purchase plan agreement (the "Plan") with a broker in connection with its normal course issuer bid ("NCIB") previously announced on September 20, 2012 to facilitate purchases of Pethealth's common shares ("Shares") under the NCIB.

The Plan permits Pethealth's broker to repurchase Shares under the NCIB at any time, including during internal blackout periods and/or when Pethealth is in possession of undisclosed material information, subject to certain price limitations and other parameters prescribed by the TSX, applicable Canadian securities laws and the terms of the Plan. Pethealth may suspend or terminate the Plan, provided that in each instance, Pethealth certifies to the broker that it is not in possession of any undisclosed material information about itself.

The automatic repurchase plan constitutes an "automatic plan" for purposes of applicable Canadian securities laws and has been pre-cleared by the TSX. Since the beginning of the current repurchase program, Pethealth has not repurchased any Shares under the NCIB.

About Pethealth

Pethealth is North America's second largest provider of medical insurance for dogs and cats to pet owners, operating in the United States, Canada and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its SaaS-based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals Direct, ShelterCare, PetPoint, Petango.com and ThePetangoStore.com.

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the web site at www.pethealthinc.com.

Forward-looking statements

This press release contains information that is forward-looking information within the meaning of applicable securities laws. In some cases, forward-looking information can be identified by the use of terms such as "may", "will", "should", "expect", "plan", "anticipate", "believe", "intend", "estimate", "predict", "potential", "continue" or the negative of these terms or other similar expressions concerning matters that are not historical facts.

Forward-looking information by its nature necessarily involves risks and uncertainties including, without limitation, the difficulty of predicting the current regulatory and supervisory environment, the timing and conditions to obtaining any regulatory approval, reliance on insurance underwriters for pet insurance policies, market acceptance and demand for existing and new products and services, including PetPoint and EVE Software and the 24PetWatch microchip program, the Company's ability to maintain and service new and existing customers, the protection of intellectual property associated with its products and services, the impact of competition generally and new competitive products, currency and foreign exchange fluctuations, risks associated with the Company's customer care solutions facility, and related risks and uncertainties. Additional risks and uncertainties affecting the Company can be found in the Company's Annual Information Form available on SEDAR at www.sedar.com. If any of these risks or uncertainties were to materialize or if the factors and assumptions underlying the forward-looking information were to prove incorrect, actual results could vary materially from those that are expressed or implied by the forward-looking information contained herein. The Company disclaims any intention or obligation, other than those required by security laws, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.