Pethealth Inc.

Pethealth Inc.

July 31, 2012 14:49 ET

Pethealth Inc. Makes Second Donation to American Breast Cancer Foundation Through 'Recover a Pet, Uncover a Cure' Campaign

Company supports fight against cancer through promotion of exclusive new MiniChip™ for pet identification and responsible pet ownership

OAKVILLE, ONTARIO--(Marketwire - July 31, 2012) - Pethealth Inc. ("Pethealth" or the "Company") (TSX:PTZ) is pleased to announce its second donation to the American Breast Cancer Foundation ("ABCF") through its 'Recover a Pet, Uncover a Cure' campaign, this time in the amount of $14,025, based on sales of microchips in the United States completed in Q2, 2012. The Q2 donation brings the Company's total contribution to the ABCF to a value of nearly $30,000 since the program launch early in 2012.

The ongoing 'Recover a Pet, Uncover a Cure' campaign is designed to raise awareness about the MiniChip™, offered in the United States exclusively through the Company's 24PetWatch Lost Pet Recovery program, and the fight against breast cancer. Through an agreement signed with the not-for-profit organization in January, a portion of the purchase price of every MiniChip sold in the United States will be donated each quarter to support ABCF programs.

The Allflex manufactured MiniChip is an innovative new microchip identification technology suitable for all companion animals but designed for small animals such as cats, kittens, and small breed dogs. At one third the size of standard microchip technology, it offers a far less invasive form of permanent identification with all the same protective benefits.

The 'Recover a Pet, Uncover a Cure' campaign leverages the power of the color pink, globally associated with breast health and cancer research, through the design of the MiniChip kit, associated pet identification tags, and supporting communications.

Over 320 animal welfare organizations and veterinary clinics in the United States have participated in the campaign to date, marking a 75% increase in purchasing organizations since the Company reported its initial Q1 donation in April. Pet owners and interested parties can find a complete list of participating clinics and animal welfare groups on the Company's 24PetWatch website at

About the American Breast Cancer Foundation

The American Breast Cancer Foundation (ABCF) is a national 501(c)(3) nonprofit committed to providing direct financial assistance to uninsured and underinsured individuals for diagnostic tests to aid in the early detection and survival of breast cancer. More information is available at

About 24PetWatch Microchip ID

24PetWatch has been dedicated to the safety of cats and dogs since 2003 and is now the largest provider of companion animal microchip technology operating in Canada, the United States, and the United Kingdom. With a comprehensive line of products and services designed to enhance and protect the lives of companion animals, 24PetWatch gives pet owners and their pets access to health, happiness and peace of mind. If a lost pet is found with a collar tag, call 24PetWatch at 1-866-597-2424 immediately. A 24PetWatch Lost Pet Recovery Specialist will report the pet as found and contact the owner so they can be reunited with their pet. If there is no collar tag or if it is unreadable or scratched, found pets should be taken to the nearest animal shelter, vet or rescue group so the pet can be scanned for a microchip. For more information about 24PetWatch microchip ID and 24PetWatch Insurance programs, visit

About Pethealth Inc.

Pethealth is a leading provider of companion animal products and services in North America and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organisations through its cloud-based application and is the leading provider of pet related database management services to the North American companion animal industry and now also a leading provider in the U.K. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, petPals Direct, ShelterCare, PetPoint, and

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the web site at

Contact Information

  • Investor Relations Contacts:
    Pethealth Inc.
    Mark Warren
    President and Chief Executive Officer
    (905) 842-2615

    Pethealth Inc.
    Glen Tennison
    Chief Financial Officer
    (905) 842-2615