Pethealth Inc. Makes a Third Donation to American Breast Cancer Foundation Through 'Recover a Pet, Uncover a Cure' Campaign

OAKVILLE, ONTARIO--(Marketwire - Oct. 31, 2012) - Pethealth Inc. (TSX:PTZ) ("Pethealth" or the "Company") is pleased to announce a donation of $14,500 to the American Breast Cancer Foundation ("ABCF"), its third through its 'Recover a Pet, Uncover a Cure' campaign. The campaign was developed to help the fight against breast cancer and to raise awareness of the MiniChip, launched in January of this year and offered exclusively in North America through the Company's 24PetWatch brand. Through an agreement signed with the not-for-profit organization in January, a portion of the purchase price of every MiniChip sold in the United States will be donated each quarter to support ABCF programs. With this most recent donation for the Company's third quarter, donations to the American Breast Cancer Foundation now total over $44,000 year to date.

Leveraging the power of the color pink which is internationally associated with breast health and cancer research, 'Recover a Pet, Uncover a Cure' is now an international campaign through agreements signed with the Canadian Breast Cancer Foundation - Ontario Chapter and the United Kingdom's Pink Ribbon Foundation and is available to over 5,800 organizations across the United States, Canada, and the United Kingdom. Top contributors to the campaign through MiniChip sales in the United States include Independence Animal Services, Kansas City Animal Health & Welfare, Pitt County Animal Shelter, and the Humane Society of Henderson County. Pet owners and interested parties can find a list of our top 100 participating organizations at http://www.24petwatch.com/24PetWatchPurchasingOrganisations.pdf.

"With awareness and sales continuing to grow, we are very pleased that we are able to support the American Breast Cancer Foundation" says Mark Warren, President and CEO of Pethealth Inc.

Offered exclusively through the Company's 24PetWatch brand, the Allflex manufactured MiniChip is an innovative new microchip identification technology suitable for all companion animals but designed for small animals such as cats, kittens, and small breed dogs. At one third the size of standard microchip technology, it offers a far less invasive form of permanent identification with all the same protective benefits.

About the American Breast Cancer Foundation

The American Breast Cancer Foundation (ABCF) is a national 501(c)(3) nonprofit committed to providing direct financial assistance to uninsured and underinsured individuals for diagnostic tests to aid in the early detection and survival of breast cancer. More information is available at www.abcf.org.

About 24PetWatch Microchip ID

24PetWatch has been dedicated to the safety of cats and dogs since 2003. With a comprehensive line of products and services designed to enhance and protect the lives of companion animals, 24PetWatch gives pet owners and their pets access to health, happiness and peace of mind. If a lost pet is found with a collar tag, call 24PetWatch at 1-866-597-2424 immediately. A 24PetWatch lost pet recovery specialist will report the pet as found and contact the owner so they can be reunited with their pet. If there is no collar tag or if it is unreadable or scratched, found pets should be taken to the nearest animal shelter, vet or rescue group so the pet can be scanned for a microchip. For more information about 24PetWatch Microchip ID and 24PetWatch Insurance programs, visit www.24PetWatch.com.

About Pethealth Inc.

Pethealth is the world leading provider of RFID microchip technology for companion animals, the leading provider of management software and related database management services to North American animal welfare organizations, and a leading provider of companion animal insurance in North America and the United Kingdom. Pethealth offers a unique range of products and services for shelters, veterinarians, and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, PetProtect, petPalsDirect, ShelterCare, PetPoint, Petango.com and ThePetangoStore.com.

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the web site at www.pethealthinc.com.