Pethealth Inc.

Pethealth Inc.

June 20, 2012 08:30 ET

Pethealth Inc. Signs Exclusive Distribution Agreement With Velcera, Inc.

OAKVILLE, ONTARIO--(Marketwire - June 20, 2012) - Pethealth Inc. ("Pethealth" or the "Company") (TSX:PTZ), North America's leading provider of companion animal RFID technology operating in the United States, Canada, and the United Kingdom and the leading provider of animal management software and related database services to North American animal welfare organisations ("AWOs") is pleased to announce it has partnered with Velcera, Inc., parent company of FidoPharm, Inc. ("FidoPharm"). This exclusive partnership provides Velcera distribution of PetArmor® flea and tick medications and other FidoPharm products to Pethealth's extensive network of AWOs using its 24PetWatch microchip programs and nearly 1,800 AWOs licensed with the Company's PetPoint animal management system operating across the United States. PetArmor is the first EPA-approved generic fipronil flea and tick treatment for both dogs and cats. It contains the #1 veterinarian-recommended active ingredient and in the same concentration as the leading brand competitor, providing the same veterinarian-quality flea and tick protection for approximately half the cost.

The agreement brings together two companies that have already demonstrated a commitment to supporting the mission of AWOs and reducing the operating costs of AWOs throughout the United States. Through the Company's PetPoint Solutions suite of programs and services, including the cloud-based PetPoint animal management system, 24PetWatch microchip and lost pet recovery program, and ShelterCare pet insurance program, its partner AWOs save tens of thousands of dollars on average each year. With the launch of PetArmor and other FidoPharm products, Velcera provides AWOs the ability to significantly reduce the cost of major medications used in their day-to-day activities. The agreement between Pethealth and Velcera runs until December 31, 2013, when both parties will have the option to renew for additional twelve-month periods.

"We are pleased to announce this partnership with Velcera," said Mark Warren, President and Chief Executive Officer of Pethealth Inc. "The incorporation of the FidoPharm product lines into our growing suite of BtoB offerings to our partner shelters is consistent with our desire to bend the operating cost curve for animal welfare groups and maximise the efficiencies of the PetPoint platform by allowing licensed users to complete all their ordering and manage their inventory through our application."

In addition, the Company will support the promotion and sale of FidoPharm's products through its national sales team, call centre operations, and online.

"Our partnership with Pethealth now gives us a platform to effectively distribute important pet health products, including PetArmor for use by animal welfare organisations, which is consistent with our mission of supporting animal welfare organisations that do the important work of care for hundreds of thousands of dogs and cats," said Dennis Steadman, President and Chief Executive Officer of Velcera, Inc.

About FidoPharm

FidoPharm is a leading pet health products company committed to providing consumers with best-in-class pet health products that contain the same active ingredients as branded products but at a significantly lower cost. FidoPharm products are available at major retailers nationwide, offering consumers the benefits of convenience and cost savings to ensure the highest quality care for their pets. Learn more at

About Pethealth

Pethealth is a leading provider of companion animal services in North America. In addition, the Company is the leading provider of management software to North American animal welfare organisations through its cloud-based application and the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals Direct, ShelterCare, PetPoint, and

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the website at

Contact Information

  • Pethealth Inc.
    Mark Warren
    President and Chief Executive Officer
    (905) 842-2615

    Pethealth Inc.
    Glen Tennison
    Chief Financial Officer
    (905) 842-2615