Pethealth Inc.

Pethealth Inc.

March 07, 2005 11:10 ET

Pethealth Launches PetPoint'TM', the First Comprehensive Web-hosted Management Software Program for Animal Welfare Organisations


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: PETHEALTH INC.

TSX VENTURE SYMBOL: PTZ

MARCH 7, 2005 - 11:10 ET

Pethealth Launches PetPoint'TM', the First
Comprehensive Web-hosted Management Software Program
for Animal Welfare Organisations

OAKVILLE, ONTARIO--(CCNMatthews - March 7, 2005) - Not for dissemination
in the United States of America or to United States news wire services.

Pethealth Inc. ("Pethealth" or "The Company") (TSX VENTURE:PTZ) is
pleased to announce that it has launched PetPoint™, the first
web-hosted management software program for animal shelters, humane
societies and rescue groups in North America.

Pethealth Services (USA) Inc., a wholly owned subsidiary of Pethealth,
began marketing the software in January to several animal welfare
facilities in the United States after spending about seven months
developing the utility. To date, 14 shelters have licensed the software
and are using it to conduct the day-to-day operations of the shelter, or
are completing pre-cutover configuration. The Wisconsin Humane Society
("WHS"), one of the leading animal welfare organisations in the United
States, which cares for more than 18,000 animals annually, agreed to be
the beta test shelter for the software. After rigorously testing the
application, WHS began using PetPoint™ in its daily operations
earlier this month.

The Company believes that its PetPoint™ program will have broad
market appeal, given that a relatively low percentage of shelters and
rescue groups currently use any form of management software to conduct
their day-to-day operations. PetPoint™ is unique as the Company hosts
the application and the shelter's data on servers it controls, allowing
for a more cost-effective solution for the shelter as an Internet
connection and a desk top computer is all that is required to gain full
access to the benefits of the program.

"PetPoint is revolutionizing the Wisconsin Humane Society's data
management. We are able to provide seamless integration of our web site
with updated animal photographs and information. Microchipping
information and ShelterCare's complimentary pet health insurance are
processed immediately with no added time or effort. PetPoint has greatly
reduced the amount of time it takes to complete an adoption and
increased the accuracy of our animal records," said Victoria Wellens,
Executive Director of the Wisconsin Humane Society.

Additionally in 2004, it was announced that PetWhere, a software
application originally developed by the Bosack-Kruger Foundation, would
become open source and support for the program would be discontinued as
of April 2005. It is estimated that some 500 animal welfare
organisations were using PetWhere. The American Society for the
Prevention of Cruelty to Animals ("ASPCA") has agreed to assist
Pethealth Services in messaging the availability of PetPoint™ to
those shelters previously using PetWhere.

"PetPoint is a great web-based animal tracking software. It's easy to
use and does not require the expense of networks and servers, which many
small to medium size shelters cannot afford nor have the expertise to
set up and keep running. The beauty of PetPoint is that all you need is
a PC with access to the Internet, and you are off and running with the
ability to track animals when they come into your care and follow them
throughout their stay with you," said Julie Morris, Senior
Vice-President, National Shelter Outreach at the ASPCA.

The PetPoint™ software program is provided free to animal welfare
organisations. Monthly service fees are also free to shelters using the
ShelterCare® pet insurance and the 24PetWatch microchip programs.
ShelterCare® is a pet insurance program created by PetCare Insurance
Brokers Ltd, another wholly owned subsidiary of Pethealth, with the
assistance of Petfinder.com. The 24PetWatch microchip program is offered
through Pethealth Services Inc., a leading provider of RFID technology
to shelters and clinics in North America. Integrated within the
PetPoint™ program are modules that allow for adopted pets to be
enrolled online into the ShelterCare® program at www.sheltercare.com
and into the 24PetWatch pet registry database at www.24petwatch.com. To
date, over 500,000 dogs and cats have been enrolled into the
ShelterCare® program and 243,500 have now been registered with
24PetWatch. The ShelterCare® program commenced in January 2002 and the
24PetWatch microchip and pet registry program began in February 2003.

"PetPoint's design allows shelters to easily and quickly offer the
ShelterCare insurance and the 24PetWatch microchip programs
electronically at the point of adoption. This saves shelter staff time
and expense and eliminates mailing and other delays often associated
with the use of paper forms. We believe that PetPoint will not only
strengthen Pethealth's relationship with shelters using its insurance
and microchip programs, but will also allow it to more effectively grow
its ShelterCare and 24PetWatch programs," said Mark Warren, President
and Chief Executive Officer of Pethealth.

About Pethealth

Founded in February 1998, Pethealth, the second largest provider of pet
insurance in North America, is currently offering its PetCare pet
insurance programs in 10 provinces, 48 states and Washington, D.C. In
addition to the PetCare Pet Insurance Programs, Pethealth offers its pet
insurance programs under a variety of names, including QuickCare Pet
Insurance Programs, ShelterCare and Union Plus Pet Insurance. As of
September 30th 2004, Pethealth's paid policies in force exceeded 137,000.

In the United States, the PetCare Pet Insurance Programs are
underwritten by Lincoln General Insurance Company and administered by
PetCare Insurance Brokers Ltd. and PetCare Insurance Agency, Ltd.
Coverage is available in all states other than AK and MA. PetCare is a
trademark of PETCO Animal Supplies, Inc. and is used with permission. In
Canada, the Company's pet insurance is underwritten by ING Novex
Insurance Company of Canada and Kingsway General Insurance Company,
administered by PetCare Insurance Brokers Ltd., and distributed in
Quebec by P. Morin Courtier en assurances Inc. Coverage is available in
all provinces, excluding the Territories. In Canada, PetCare is a
registered trademark of Pethealth Inc.

In addition, Pethealth, through its wholly owned subsidiaries Pethealth
Services Inc. and Pethealth Services (USA) Inc., is a leading provider
of companion animal microchip technology and related pet recovery and
database managed services. Pethealth operates this under the trade name
24PetWatch. Pethealth is based in Oakville, Ontario. To find out more
about Pethealth Inc. (TSXV: PTZ), visit the website at
www.pethealthinc.com.

Statements contained in this news release, if not historical, are
forward-looking statements, which involve risks and uncertainties that
could cause actual results to differ materially from the results
described in forward-looking statements.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Pethealth Inc.
    Mark Warren
    President & C.E.O.
    (905) 339-4428
    or
    Pethealth Inc.
    Glen Tennison
    Chief Financial Officer
    (905) 339-4429
    or
    Pethealth Inc.
    Michael Petersdorf
    Director, Pethealth Services
    (847) 464 1279
    or
    Pethealth Inc.
    Steve Zeidman
    Director of IT
    (905) 842 2615
    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.