Pethealth Inc.
TSX VENTURE : PTZ

Pethealth Inc.

December 19, 2006 15:48 ET

Pethealth Receives Landmark Patent for its Buckslip Lead Generation System

OAKVILLE, ONTARIO--(CCNMatthews - Dec. 19, 2006) -

Not for dissemination in the United States of America or to United States news wire services.

Pethealth Inc. ("Pethealth" or "The Company") (TSX VENTURE:PTZ) is pleased to report that a United States Patent has been issued for its Buckslip Lead Generation System ("Buckslip System") by the United States Patent and Trademark Office. The assignee for the patent is PetCare Insurance Brokers Ltd, a wholly owned subsidiary of Pethealth Inc. The expiration date of the patent is March 15, 2025.

The buckslip system was designed by the Company so as to allow its pet insurance programs to be distributed more efficiently through retailers. The Company first introduced its Buckslip System in June 2004 across the United States as part of the Company's marketing plan with PETCO, a leading specialty retailer of premium pet food, supplies and services. The Company now intends to use the system more broadly, working with other retailers over the coming years. Retailers, including PETCO, currently account for about 14% of the Company's annual revenue.

The Company has also made a similar application to the Canadian Patent and Trade Mark Office and expects to receive protection for its Buckslip System in Canada.

"Our buckslip lead generation system, was designed to give us a marketing edge in working with retailers, particularly those that have loyalty programs," said Mark Warren, President and Chief Executive Officer of Pethealth. "This patent will allow us to expand our presence in the retail channel in both the United States and Canada over the coming years."

The patent protection received by the Company extends outside of pet health insurance and would cover any form of insurance sold in this manner through retailers.

About Pethealth

Pethealth is a leading provider of pet insurance and pet related data management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, ShelterCare and 24PetWatch.

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the web site at www.pethealthinc.com.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Pethealth Inc.
    Mark Warren
    President & Chief Executive Officer
    (905) 339-4429
    or
    Pethealth Inc.
    Glen Tennison
    Chief Financial Officer
    (905) 339-4429
    Website: www.pethealthinc.com