SOURCE: Hygeia Personal Care Products

September 04, 2007 07:00 ET

Petite Amie™ by Hygéia™ Selected as Sponsor for Macy's Passport 2007 Fashion Inform

FemCare Beauty Company to Sponsor Teen Event Dedicated to HIV/AIDS Fundraising and Education

SAN FRANCISCO, CA--(Marketwire - September 4, 2007) - Hygéia Personal Care Products, Inc., maker of Petite Amie Cycle Kits, the only lifestyle feminine hygiene brand specifically made for young women, has teamed up with Macy's and American Express to be a proud sponsor of the 2007 Macy's Passport Fashion Inform events in both San Francisco and Los Angeles. Now marking its silver milestone, Macy's Passport 2007 will surpass $25 million raised for local HIV/AIDS organizations.

Taking place at the Festival Pavilion at the Fort Mason Center in San Francisco on September 18 and at the Barker Hangar of the Santa Monica Air Center in Los Angeles on September 27, the event first began as Teen Night in 2003 and is now Fashion Inform: HIV Prevention 101. The night will be filled with fashion from top designers such as Calvin Klein, Via Spiga, Marc Ecko, Epic Threads and Levi's, along with entertainment, food, and ultimately, education on the effects and prevention of the HIV/AIDS pandemic.

Hygéia is honored to be a chosen sponsor of Macy's Passport 2007 Fashion Inform. The company is dedicated to being a resource for feminine care products, education, health, beauty, fashion, style, and most importantly, fun for today's teenage girls. Hygéia's "friend for life" brand goes beyond puberty and provides young women the guidance they need to make a successful, poised transition into womanhood.

"Macy's Passport 2007 Fashion Inform not only allows us to form a strategic alliance with our brands but it gives us the opportunity to cement a deeper bond and trust with today's most fashionable teenage girls, while taking part in an incredibly yet important task of educating them about the effects and prevention of HIV/AIDS," said Toyna J. Chin, founder and president of Hygéia Personal Care Products, Inc. In recent studies, teen girls aged 13-19 represented 43% of reported AIDS cases.

About Petite Amie from Hygéia Personal Care Products, Inc.

Based in San Francisco, Hygéia develops and markets safe, innovative products, including Petite Amie Cycle Kits, for young women aged 8 to 19. The company provides personal care, intimate hygiene, OTC antifungal and related products, as well as informational resources under the Petite Amie lifestyle brand.

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