SOURCE: Hygéia

September 16, 2008 11:00 ET

Petite Amie™ Cycle Kits™ Now Available for Online Purchase via Target.com

SAN FRANCISCO, CA--(Marketwire - September 16, 2008) - Petite Amie Cycle Kits are now available for purchase online at Target.com, Toyna Chin, Founder and President of Hygéia Personal Care Products, Inc. announced today. The online retailer will now carry the Petite Amie line, the first and only worldwide lifestyle feminine hygiene brand specifically geared to young women.

Petite Amie may mean "girlfriend" or "little friend," but it's much more than that. Indeed, Petite Amie is also that Big Sister, Hip Aunt, Pillar of Strength, Guiding Light (and Style Guru, to boot!) a girl needs during one of life's most difficult changes -- the transition from girl to woman. "We are very excited to introduce the Petite Amie line to Target.com customers," states Ms. Chin.

Cycle Kits provide everything a girl needs to get her through her first and subsequent periods. Each Kit has been thoughtfully designed around all those things that are important to today's young female consumer: education, health, beauty, fashion & style and, most importantly, fun. The Petite Amie Cycle Kit dismisses old fashioned notions of feminine care products -- and changes how girls and young women deal with their periods.

Cycle Kits now available at Target.com can also be found online at www.petiteamie.com as well as at select retailers throughout the West Coast.

About Petite Amie from Hygéia Personal Care Products, Inc.

Based in San Francisco, Hygéia develops and markets safe, innovative products, including Cycle Kits, for young women ages 8 to 19. The company provides personal care, intimate hygiene, OTC antifungal and related products, as well as informational resources under the Petite Amie lifestyle brand.

For additional information visit www.hygeiapcp.com and www.mypetiteamie.com

About Target

Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

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