SOURCE: Pet Ecology Brands, Inc.

May 05, 2006 07:07 ET

Pets Rule May 7-13: Be Kind To Animals Week and National Pet Week

DALLAS, TX -- (MARKET WIRE) -- May 5, 2006 -- Pet Ecology Brands, Inc. (OTC: PECB) joins the American Humane Association (AHA) and American Veterinary Medical Association (AVMA) in saluting May 7-13 as AHA's Be Kind To Animals Week and AVMA's National Pet Week. Both celebrations champion the special bond that exists between humans and animals, underscoring the importance of pets in our lives and society. Sixty-nine million US households (63%) own 73 million dogs and 90 million cats, which means we have more pets in this country then babies.

America's love affair with its pets is at an all time high with no end in sight. The $38 billion spent on pets in 2004 has become one of the largest sectors in the US economy, and pets have become an integral part of the family. According to the Delta Society, which trains pets and their owners to visit hospital patients, 70% of pet parents surveyed reported an increase in family happiness and fun after adopting an animal. For the nation's 40 million pet owning singles, it's also a great way to meet other eligible men and women.

"The steady increase in pet ownership confirms that a growing number of us are realizing pets truly enhance our lives," explains American Pet Products Manufacturers Association President Bob Vetere. In our post 9/11 world, our pets also comfort us with their constant dependability, contributing to our general sense of well being. Animals are a primary source of touching and being touched, and this physical interaction and the special bond it creates help fulfill our psychological needs.

Pets not only provide unconditional love, affection and company, research now shows they also provide significant human health benefits. After a difficult day, pet owners quite literally "feel the love," which translates in reduced stress levels, lower blood pressure and less anxiety. There are also a growing number of studies that suggest kids growing up with furry cat and dog friends have less risk of developing asthma and allergies. Walking a dog or just caring for a pet provides exercise and companionship for all ages.

The only drawback to owning a pet seems to be that our beloved friends die too early. With seventy percent of pet parents reporting their pets' healthcare to be just as important as their own, Pet Ecology Brands, Inc.'s innovative, health driven products are designed to help keep our pets well. Scientific Professional™ Cat Litter with Feline Lower Urinary Tract Disease (FLUTD) Sickness Indicator is formulated to alert cat owners of possible urinary tract infections, which are the number one reason for feline veterinary visits. FLUTD's can become severe, even causing permanent damage and death if not detected early.

Pet Ecology Brands, Inc. has also introduced K-9 Fat Free Dog Treats™ to combat the nation's canine obesity epidemic, which affects one in four dogs. It is the only fat free treat on the market. Much like overweight people, overweight pets fed fat rich diets have reduced life spans, and are at higher risk for developing cardiovascular disease, arthritis, diabetes, hip dysphasia, digestive disturbances, skeletal, lung and liver problems, skin disorders, heat stress and kidney disease.

Pet Ecology Brands, Inc. (OTC: PECB) -- www.petecology.com -- is based in Dallas, Texas, and is committed to creating Earth friendly, health oriented products that contribute to the well being of pets, their people and our environment. The Company's unique products are designed with pet health and owner convenience in mind, and are distributed in the US and Canada through specialty pet retailers and veterinary clinics.

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