June 29, 2012 11:23 ET

Petsecure-Take Pride in Your Pet at Pride Toronto

WINNIPEG, MANITOBA--(Marketwire - June 29, 2012) - New this year, Petsecure is sponsoring Pride Toronto to support the LGBT (Lesbian, Gay, Bisexual, Transgender) community, June 30 - July 1. As a LAMBDA member (Manitoba's LGBT Business Chamber), and a LGBT friendly company, Petsecure will bring awareness of responsible pet ownership to this community to benefit pets and pet parents across the board.

As a sponsor of Pride Toronto, Petsecure will have a booth at the Pride Toronto events, where they will provide helpful information on pet health insurance and responsible pet ownership. Signature 'Pride' dog and cat bandanas will also be handed out.

"By reaching diverse communities and demonstrating our support, we can ensure that more pet owners are informed on the benefits of pet health insurance," states Bill Skubovius, Vice President of Business Development at Petsecure.

Petsecure supports a diverse workforce and culture with their employees. This opens up opportunities to reach different audiences, gaining a better understanding of what's important to them.

"The Board of Winnipeg's GLBT LAMBDA group is incredibly excited to see Petsecure sponsoring Toronto Pride! The Board of LAMBDA knows of the commitment to diversity and inclusion as core values of Petsecure as an organization dedicated to working with the GLBTQ community and its allies. Congratulations and Happy Pride in Toronto!" said Chad Smith who sits on the LAMBDA Board of Directors.

Petsecure was also a sponsor of Pride Winnipeg on June 3, which had a great turn-out and was very successful in reaching many pet parents. There are over 8,000,000 dogs and cats in Canada, and only about 1.5% are covered with pet health insurance.

About Petsecure pet health insurance:

Petsecure pet insurance, the core brand of Western Financial Insurance Company, is a wholly owned subsidiary of Western Financial Group. Petsecure is Canada's oldest and largest pet insurance provider with over 20 years of offering innovative pet insurance to Canadian pet parents. Petsecure has unique pet insurance options to choose from that offer the most comprehensive coverage in Canada. Petsecure also offers dental coverage and special coverage including alternative treatments and behavioural therapy. Petsecure is the only pet health insurance provider in Canada to offer their exclusive Secure For Life™ guarantee. Underwritten by Western Financial Insurance Company. Petsecure and logo are registered trademarks of Western Financial Insurance Company.

For more information on Petsecure visit


Serving GLBT owned and GLBT friendly businesses for over 20 years, Lambda is a place where Manitoba's gay, lesbian, bisexual, and gay-friendly businesses and professionals are brought together to encourage, promote and support each other and share information and ideas with each other and the public.

For more information on LAMBDA visit

About Pride Toronto:

Pride Toronto runs June 22 - July 1, 2012. Pride Toronto is the not-for-profit organization that hosts Pride Week, an annual event in downtown Toronto, which takes place each year during the last week of June. Pride Toronto exists to celebrate the history, courage, diversity and future of Toronto's LGBTTIQQ2SA* communities.

* Lesbian, Gay, Bisexual, Transsexual, Transgender, Intersex, Queer/Questioning, 2 Spirited, Allies

For more information on Pride Toronto visit:

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