SOURCE: Halo, Purely for Pets


February 10, 2016 13:49 ET

PetSmart Canada; Halo, Purely for Pets and Spread Love to Vancouver Homeless Pets

"14 Days of Rescue Love" Delivers 90K Bowls of Food to Area Shelters and Rescues

TAMPA, FL--(Marketwired - February 10, 2016) - February is the month of love and what better way to love homeless pets than to feed them nourishing, healthy food?

During February 1-14, Halo Purely for Pets, in partnership with and, is hosting the fifth annual Kibble Drop. The 2016 Kibble Drop "14 Days of Rescue Love" tour will make stops across North America, delivering a total of more than 400,000 bowls of healthy, nutritious Valentine's Day love to shelters and rescues.

At each Kibble Drop location, shelters and rescues will receive a food donation on behalf of visitors and PetSmart Canada's Halo customers, who make the Kibble Drop possible simply by playing or by purchasing Halo pet food.

On February 11, 2016, PetSmart Canada is celebrating the event at its North Vancouver store, where local organizations will pick up their donations totaling more than 90,000 bowls of nutritious Halo food.

"At PetSmart, we're committed to helping all homeless pets find a loving, forever home," said John DeFranco, president of PetSmart Canada. "We actively work with our partners and suppliers to ensure our shelters are well-supplied and our animals are well-fed as they await their future family."

Organizations in Vancouver receiving food include: Vancouver Orphan Kitten Rescue Association (VOKRA); Senior Animals in Need Today Society (SAINTS); Surrey Animal Resource Centre; Langley Animal Protection Society (LAPS); and Dhana Metta Animal Rescue Society.

After the people who adopt them, what pets love most is real meat. Shelter pets receiving these donations will dine on Halo's new Freeze-Dried kiblets and Halo Spot's Stew dry food, using only real meats, like cage-free chicken, wild-caught salmon and New Zealand Lamb - without any rendered animal feed products like chicken meal or by-product meal.

"Our customers show their pets love by feeding them Halo," said David Yaskulka, VP, marketing communications, at Halo. "It's exciting to partner with our retailers to show the same love to pets in need across North America."

Since 2008, has donated 16.3 million bowls of food to shelters and rescues. As's official pet food sponsor since 2010, Halo donates the kibble distributed to shelters and rescues throughout the U.S. and Canada.

"It makes me happy to know we're feeding so many homeless dogs and cats Halo pet food. It's the best and I know it makes a big difference in their quality of life while they wait for their forever homes," said Mimi Ausland, founder.

The annual Kibble Drops provide homeless pets the highest quality food possible, helping shelter pets look and feel their best, and find their forever homes. In fact, in a recent survey

of 85 shelter professionals, 75 percent said the quality of Halo pet food "definitely helps" dogs and cats to get adopted.

"High quality food is critically important for shelter pets because it impacts their overall health," affirmed Executive Director, Liz Baker. "A well-nourished pet is a happy pet!"

For more information on the tour, visit:

In Canada, PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we believe pets make us better people. That's why we create more moments for people to be inspired by pets. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 3,500 associates and operate 113 pet stores across Canada with 7 operating in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, and pet adoption services in-store. Our portfolio of digital resources for pet parents - including, and - offers the most comprehensive online pet supplies and pet care information in North America. Through its in-store pet adoption partnership with PetSmart Charities™ of Canada, PetSmart has helped save the lives of more than 180,000 pets since 1999. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people's lives-we live it.

For 30 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet's life. When you choose Halo, we feed it forward, donating over 1.5 million bowls of healthy food to shelter pets annually, in partnership with Ellen DeGeneres - a longtime Halo customer - became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now sponsors the acclaimed PBS series, "Shelter Me," the Olate Dogs Rescue Tour 2014-2015,, and many more animal rescue efforts. Halo's natural dog food, natural cat food, treats, supplements and grooming products are available at fine pet specialty and natural food stores. Learn more at

Nineteen-year-old Mimi Ausland created when she was 11 years old, to help feed the homeless dogs and cats at her local animal shelter. and are two of the five most-visited animal rescue web sites in the world, with over 125,000 combined daily visitors. With the help of Freekibble's 500,000 loyal monthly followers, they have donated 16.3 million nutritious meals to over 200 shelters, rescues and food banks across North America. works with Halo, Purely for Pets® to distribute the pet food to all the animal shelters they are assisting. Freekibble is played in 137 countries.

ABOUT GREATERGOOD.ORG is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. GreaterGood has given over $30 million to charity partners and programs worldwide that work toward our mission. For more information, please visit

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