SOURCE: PetSmart Canada Inc.

PetSmart Canada Inc.

May 29, 2017 12:40 ET

PetSmart Canada Partners with Roots to Bring Beaver Canoe Brand to Pet Parents

Beaver Canoe First-Ever Pet Line Now Available Exclusively in all 123 Stores across Canada

BURLINGTON, ON--(Marketwired - May 29, 2017) - PetSmart®, Canada's leading specialty pet retailer, has partnered with the Roots Canada brand, Beaver Canoe, on a multi-year deal to bring a collection of pet apparel, toys and accessories to pet parents that are inspired by the rich history of the Canadian landscape. The Beaver Canoe for PetSmart launch collection is available now exclusively at PetSmart stores across Canada and online at The line will focus on dog products and will be seasonally refreshed four times a year.

"At PetSmart, it's important for us to bring unique products and partnerships to pet parents -- offering a variety of fresh, seasonally relevant licensed apparel, toys and home goods from which to choose," said John DeFranco, president, PetSmart Canada. "What better time of year to launch this collection with Beaver Canoe than with an assortment that -- like its origins -- is reminiscent of Canadian summers."

Earlier this year, PetSmart also launched a multi-year exclusive collaboration with Ellen DeGeneres for her first-ever pet line available only at PetSmart stores across North America and online at and

Founded in 1982 by legendary outdoorsmen and master canoeist Omer Stringer, and Roots co-founders, Michael Budman and Don Green, Beaver Canoe was, and continues to be, inspired by the Canadian wilderness and the rustic setting of Ontario's Algonquin Park.

While Roots has licensed the Beaver Canoe name in the past, this is the first time the brand has been licensed for pet apparel. "We are pleased and excited to be partnering with PetSmart to bring an outdoor inspired line of Beaver Canoe pet apparel and toys to Canadians coast to coast," said Jim Gabel, President and CEO, Roots Canada. "PetSmart is a leading retailer known for providing quality products and is a perfect fit for our iconic Beaver Canoe brand."

The dog collection features functional and comfortable pieces including Henley t-shirts great for lounging in the yard, life vests that will help your pooch perfect their doggy paddle and plush beaver and moose squeaker toys to keep dogs occupied on those long drives up north. Beaver Canoe is the ideal collection for dogs and pet parents alike. Available in stores now or online for in-store pickup, the Beaver Canoe for PetSmart line includes beds, collars, harnesses and leads, as well as a range of toys, apparel and accessories, like life vests. Visit for more information or to purchase online.

About PetSmart®
In Canada, PetSmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart's passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ more than 3,600 associates and operate over 123 pet stores across Canada, with seven operating in-store PetSmart® PetsHotel™ dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profit PetSmart Charities™ of Canada, invite more than 200 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 225,000 pets since 1999. The company's portfolio of digital resources for pet parents includes,, and the askPETMD app. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in Canada. In March 2017, PetSmart launched its Buy a Bag, Give a Meal™ program -- for every bag of cat or dog food purchased March 1 - Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 3.6 million meals in Canada in 2017.*

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*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at

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Contact Information

  • For more information, interview requests or images:
    Miriam Fitting
    Golin for PetSmart Canada
    416-483-6225 ext. 3440