SOURCE: PetSmart


June 25, 2009 09:00 ET

PetSmart's Exclusive Lifestyle Products Give Pet Parents Fun, Whimsical and Practical Options This Summer

PHOENIX, AZ--(Marketwire - June 25, 2009) - PetSmart® (NASDAQ: PETM) announced today the availability of exclusive product lines from Dean Koontz, Tamar Geller and the Animal Planet. Pet parents can now celebrate the special bond with their pet through favorite training, grooming and play products designed to match the individual lifestyle and personality of each family.

The Dog Bliss You™ product line by Dean Koontz, worldwide best-selling author and pet parent to the late Trixie, his beloved golden retriever, is based on the book "Bliss to You, Trixie's Guide to a Happy Life." Available items celebrate Trixie's wit and wisdom and include:

  • Butterfly toys, plush bones, disks and rope tugs to play with dogs.
  • "Bliss You" and "Laugh 'til Your Face Hurts" tanks for a carefree style.
  • Stationery and specialty gifts such as coffee mugs, photo frames, key chains, journals and pens.

PODCAST: Dean Koontz on Trixie

Tamar Geller, renowned life coach for dogs, the people who love them, and dog-coach to the stars is introducing The Loved Dog™ products to train dogs to be well-mannered, making them happy and proud. Products that help dog parents raise truly loved dogs in return for a lifetime of unconditional love include:

  • The best-selling book, "The Loved Dog," and how-to DVD, "Celebrate Your Dog - The Loved Dog Way of Training"
  • Durable, plush ball or bone, ultra tug rope and throw disk for training games as well as occupier toys to redirect chewing.
  • Calming spray and collar with pheromones and bitter orange chewing spray to modify behavior.
  • Shampoo to smooth and strengthen the coat and conditioning spray specifically formulated as a leave-in conditioner.

Animal Planet-branded pet products by JAKKS Pacific are modeled after animals around the world as seen on television series on the Animal Planet network. The line, designed to help promote the well-being of animals, features packaging with animal facts and includes:

  • High-quality, animal-shaped plush play toys and beds for dogs and cats.
  • Apparel and accessories such as a leopard print dress and giraffe print tank for dogs.

"Our commitment to offering a wide variety of products and services is just one way PetSmart helps pets live healthy and happy lives," said Matt McAdam, PetSmart's vice president of dog and cat hard goods. "Our Dean Koontz, Tamar Geller and Animal Planet products represent unique personalities and brands that enhance the relationship between pets and their parents and reflect individual preferences in entertainment, training and play."

Exclusive PetSmart products are available in all U.S. stores and online at Select products are available in Canada.

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 1,137 pet stores in the United States and Canada, 152 in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, Doggie Day Camp(SM) pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization, has funded more than $88 million in grants and programs benefiting animal welfare organizations and, through its in-store pet adoption programs, has helped save the lives of more than 3.7 million pets.

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