SOURCE: PetStyle

October 21, 2008 09:46 ET

PetStyle Launches First of Its Kind Social Network for Pet Lovers

PetStyle Members Can Now Create Personal Homepages, Blogs, Share Photos, Videos, With Best-In-Breed Social Networking Tools

AVENTURA, FL--(Marketwire - October 21, 2008) - To celebrate its second anniversary, PetStyle, a premier Internet broadcast and social network for pet lovers, today announced the launch of its fully enhanced online community for the millions of pet owners around the world. By incorporating robust new features into PetStyle's online destination for dog and cat lovers, its social network is now more interactive and informative than ever before.

"We listened carefully to our members and we are pleased to have integrated some of the latest features in our social networking community," said Georgianne Brown, PetStyle chief executive officer. "PetStyle's new social networking platform now provides its members with the tools to connect with other likeminded pet lovers around the globe."

The new PetStyle social network now has a number of easy-to-use community building blocks. These robust social networking features empower PetStyle members to build their individual community within PetStyle. Members now have the freedom to express themselves and connect with other dog and cat lovers. PetStyle members also have their own customizable profile, the ability to add friends, participate in groups, discussions, send private messages, and more.

"Self-expression and content discovery are the cornerstones of driving participation within our PetStyle community," said Brown. "Our video, photo, audio and blogging features enable PetStyle members to easily upload, share, rate and comment on media they're passionate about."

Additional features for PetStyle members include:

--  Share and syndicate their content from the community to some of the
    Web's most popular social network sites, including MySpace and Facebook.
--  Receive their very own individual inboxes where they can receive video
    and audio-enabled messages.
--  Post his or her own blog or podcast into the community.
    

In celebration of the launch, PetStyle is debuting its first ever "Halloween Styling with PetStyle Contest." There's no purchase necessary. To enter, join the community and take a video, up to two minutes, of your dog or cat in costume and post it at www.petstyle.com. Top prize for a two-minute video of the winning dog or cat is $500. Judges will pick the top five Halloween dog videos and top five Halloween cat videos. PetStyle members will vote for the top spot in each category.

"This is a fun and creative way to interact with your dog or cat this Halloween, share the fun with the PetStyle community and earn a chance to win $500," said Brown.

About PetStyle.com

PetStyle is America's first lifestyle and social network fully dedicated to dog and cat owners who want to enhance their relationships with their pets. PetStyle provides original pet-related entertainment, information, education and community from a single trusted source.

PetStyle offers a unique and valuable experience for the dog and cat lover, featuring a broad base of exclusive content channels presented in a variety of formats including video programming, audio and text. To enhance the experience for pet owners and advertisers, the latest technology and sophisticated customer relationship management tools are hard at work behind the scenes delivering the entertainment and information pet owners crave. Visit PetStyle's lifestyle network at www.petstyle.com

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