SOURCE: Petzila; Big Heart Pet Brands

Petzila; Big Heart Pet Brands

June 18, 2015 08:03 ET

Petzila Collaborates With Big Heart Pet Brands to Bring Petzi Treat Cam™ and Internet of Pet Things to Market

Pet Owners in for a Treat as America's Leader of Iconic Pet Food and Treat Brands Becomes Strategic Advisor to One of the Pioneers of the Pet Tech Industry

SAN JOSE, CA--(Marketwired - Jun 18, 2015) - Petzila, a pioneer of the pet tech sector and protagonist to the Internet of Pet Things throne, has announced a strategic collaboration with Big Heart Pet Brands, a US pet food and treat industry leader with iconic brands such as Milk-Bone®, 9Lives®, Meow Mix® and Milo's Kitchen® to enhance the retailer launch of the ingenious PetziConnect Treat Cam.

Serving as a strategic advisor to Petzila, Big Heart Pet Brands will provide guidance on consumer marketing and brand positioning, as well expertise on retail distribution. As a result of this collaboration and following extensive consumer marketing research and testing, Petzila is also announcing PetziConnect will launch at retail under the new brand name of the Petzi Treat Cam™ with a whole new look and feel and enhanced features.

The Petzi Treat Cam is the first product from Petzila's roadmap of smart pet devices -- a unit that connects to the automated home to allow pet parents to ('see') video, ('speak') audio, ('snap') take pictures and ('treat') dispense treats to their pets remotely using any internet enabled smart device. Priced $169.99, its retail launch will take place in July 2015.

"We are thrilled to be working with Big Heart Pet Brands, which takes the upcoming retail launch of the Petzi Treat Cam to a whole new level," said David Clark CEO of Petzila. "There is literally no price we can put on the advice, access to branding experts and introductions to major national retailers this collaboration has provided and we are now able to scale much faster than we had ever anticipated."

"We have been actively seeking young businesses developing innovative technologies in the pet industry to support and believe The Petzi Treat Cam has groundbreaking potential to empower pet parents to connect with their four-legged family members," said Carl Johnson, Big Heart Pet's EVP of Marketing and Chief Growth Officer. "The many functions of the Petzi Treat Cam provides new and fun ways to further Big Heart Pet's mission of nurturing the bond between pets and the people who love them and we are excited to be working together."

With a new look and enhanced functionality, Petzi Treat Cam features:

  • Sleek, safe and durable design
  • EZ-PZ set up and intuitive interface
  • Multiple mounting options to simply place it anywhere that suites your needs
  • A sophisticated treat dispensing system that allows you to use the widest variety of treats available to meet the needs of even the choosiest of pets
  • With the single push of a button 1-3 dog or cat treats are playfully ejected into the viewing area, making every interaction a fun game
  • Generous treat hopper holds more than 100 of your pets favorite teats
  • Treat level notification that alerts you when treats are running low so your never out
  • HD camera delivers up to 720p video
  • Low-light IR video capture
  • Wide angle viewing with Pet motion detection
  • Rich, extended range audio
  • PetziSkinz -- customized covers available to blend with any décor

Petzila began shipping beta units of the PetziConnect in December 2014. Retail shipment of the Petzi Treat Cam will begin in July, online and with major retailers to be announced shortly.

Pet Tech is one of the fastest growing sectors of the US pet industry which is expected to exceed $60 Billion in 2015. Petzi Treat Cam is the first product from Petzila, a founding pioneer of the space.

To see the Petzi Treat Cam in action visit www.petzi.com

About Petzila
Petzila (spelled with one L) was founded in 2011 with the mission of bringing pets and their owners closer together through today's most popular trends and technologies. By creating a fully interactive and social experience, Petzila's first product PetziConnect will allow people and their pets to connect via the net in a mutually rewarding way that strengthens the emotional bond.

With a broad array of patents pending, Petzila is creating a platform of technology solutions promoting interactivity, health maintenance, training, and overall wellbeing. For additional information, please see our website at www.petzila.com; and follow us on Twitter, Instagram, Facebook and Pinterest.

About Big Heart Pet Brands
Big Heart Pet Brands produces, distributes and markets premium quality, branded pet food and pet snacks. Its purpose is to nurture the bond between pets and the people who love them -- making every day special. Its portfolio of brands, with a foundation in dog and cat food and treats, strives to cater to every pet life stage and every family's budget through the availability and accessibility of its products. Big Heart Pet Brands' portfolio includes Meow Mix,® Milk-Bone,® Kibbles 'n Bits,® 9Lives,® Natural Balance ® Pup-Peroni,® Gravy Train,® Nature's Recipe,® Canine Carry Outs,® Milo's Kitchen® and other brand names. For more information, visit the Big Heart Pet Brands website at www.bigheartpet.com.

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