P.F. Chang's Canada

P.F. Chang's Canada

January 29, 2014 08:00 ET

P.F. Chang's Canada Gives Their Guests Over $90,000 in Prizes

From Thursday, January 30, through Thursday, February 13, 2014, in celebration of Chinese New Year, P.F. Chang's guests will receive a Good Luck Red Envelope with each bill.

MONTRÉAL, QUÉBEC--(Marketwired - Jan. 29, 2014) - P.F. Chang's Canada is excited to launch the in-store Discover Your Fortune campaign to provide their guests with good fortune in celebration of the Chinese New Year.

"Even in Canada, it is important for us to offer our guests the opportunity to celebrate the Chinese New Year, as part of delivering an authentic experience." explained Michael Aronovici, President and CEO of Interaction Restaurants L.P. ("Interaction"). He continued, "We are encouraging our guests to try new items from our extensive menu."

During the fifteen (15) day Chinese New Year period, guests will receive a randomly selected Good Luck Envelope to discover their fortune. Giveaway items include, but are not limited to delicious Oolong Marinated Sea Bass, famous Chang's Chicken Lettuce Wraps, signature Banana Spring Rolls, lucky $88 'Be Our Guest' cards and even Lunch for Six. After receiving their gifts, guests will be encouraged to share their good fortune online as part of the social #ShareYourFortune campaign. Both the in-store and online campaigns are centered on the good fortune stemming from Chinese tradition. All guests will be invited to return, to use their certificate in the 6-weeks after the promotion period. Each store is giving away over $30,000* in promotional value.

About Interaction Asian Restaurants, L.P.

Interaction Asian Restaurants, L.P. was created and is controlled by General Partner and President Michael Aronovici, whose holding company Interaction Restaurants Group has been operating for over 20 years in the food services industry in Canada. Under his leadership, Interaction has been successfully involved with four different restaurant and food service concepts, including Starbucks Coffee and Pizza Hut. Mr. Aronovici has served on the board of the Canadian Restaurant and Foodservices Association since 1997 and was chairman of the board in 2009.

About P.F. Chang's China Bistro, Inc.

P.F. Chang's China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products, both of which are operated under licensing agreements.

www.pfchangs.ca - www.Facebook.com/PFChangsCanada - @PFChangsCanada

*Valid only at P.F. Chang's Canada locations. Gifts are distributed at random. Total value of gifts amounts to over $30,000 at each location assuming all cards are distributed during the promotional period. Details in store starting January 30, 2014. Gifts have no cash value, while supplies last.

Contact Information