PFAFF(R) Introduces New Machines That Deliver Precision Sewing for Beautifully Detailed Creations

HAMILTON, BERMUDA--(Marketwired - Oct 13, 2014) - PFAFF®, a leading global brand offering premier sewing, embroidery and quilting machines, has enhanced the brand's presence with the PFAFF® expression™ 3.5 sewing machine and the new SMARTER BY PFAFF™ 260c sewing machine. Both offer a wide range of technologically superior features to further enhance sewing experiences for sewers and quilters who demand perfection and control.

With exciting new features such as automatic thread snip and automatic thread tension, the PFAFF^® expression™ 3.5 sewing machine will replace the PFAFF^® expression™ 3.2 sewing machine. And as the first computerized machine to be launched within the PFAFF^® SMARTER BY PFAFF™ brand, the new SMARTER BY PFAFF™ 260c sewing machine includes stellar features available to consumers at a price within reach.

"We are thrilled about our new PFAFF^® machines and what they will allow the most demanding sewers, quilters and embroiderers to accomplish," said Katrina Helmkamp, CEO of SVP Worldwide, source of the PFAFF®, SINGER® and HUSQVARNA VIKING® sewing machine brands. "These machines offer PFAFF^® aficionados the enhanced ability to express their individuality while creating detailed masterpieces with precision and control -- a quality our consumers have come to know and expect from the PFAFF® brand."

The PFAFF® brand launched the new additions on Monday, Oct. 13. October marks the brand's "Get Creative Month," during which PFAFF® dealer meetings are held in eight cities across the nation. 

The PFAFF^® expression™ 3.5 sewing machine is designed for the highest level of precision and inspires users to realize their full creative potential. Features include:

• The Original IDT™ Integrated Dual Feed Technology System: Sensor technology guarantees optimal feed for all fabric thicknesses, eliminating puckering and snagging.
• Large Sewing Space: This machine offers plenty of space for completing projects of all sizes with room for large amounts of fabric or batting.
• 200 Stitches: A wide variety of beautiful stitches, including utility stitches, buttonholes, 9mm decorative stitches, quilt stitches, cross stitches and hemstitches.
• Thread Snips: Automatically cut top and bobbin threads, pulling ends to the backside of fabrics.
• Automatic Thread Tension: Needle tension is set automatically for every stitch.
  
  

The SMARTER BY PFAFF™ 260c sewing machine emphasizes the brand's focus on technology-driven, affordable machines, while empowering sewers to express their individuality. Features include:

• Direct Stitch Selection: Simply press the icons of the desired stitch for quick and easy selection.
• Start/Stop Function: Run and stop the machine without the foot control, streamlining sewing long seams, rows of decorative stitches, free-motion and buttonholes.
• Needle Up/Down: Set needle to stop up or down in the fabric for pivoting, applique and more.
• Information System Display: View the selected stitch number and recommended presser foot number on the clear display.
• Presser Foot Up Safety: Beeps to alert user when presser foot is up.
  
  

Additionally, the SMARTER BY PFAFF™ 260c sewing machine is equipped with the PFAFF® Original Presser Foot System, providing users access to a large assortment of optional presser feet to enhance creativity.

Both machines will be sold exclusively at authorized PFAFF^® dealers across the country. The Manufacturer's Suggested Retail Price of the PFAFF^® expression™ 3.5 sewing machine is $1,999 and the SMARTER BY PFAFF™ 260c sewing machine is $599. For more information or to find a PFAFF^® dealer near you, visit www.pfaffusa.com.

ABOUT PFAFF^®
With a celebrated history of superior design and engineering, PFAFF® sewing machines are the world's premier precision machines that sewers aspire to own. The PFAFF® brand has more than 150-years of sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. Known as the perfector of the craft, PFAFF® machines deliver precision to the most demanding sewers by offering maximum control and customization. PFAFF® machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing. Visit http://www.pfaff.com/ for more information on PFAFF® products and retailers.