SOURCE: Xirrus

Xirrus

August 28, 2013 05:00 ET

PGA European Tour Deploys Xirrus Wi-Fi to Provide Fans With Home Entertainment Experience on the Course

Xirrus Selected to Provide Wireless Network for On-Demand Video, Interactive Content, Location Based Services and Social Sharing Applications

LONDON--(Marketwired - Aug 28, 2013) - Xirrus®, the leader in high-performance wireless networks, has partnered with the PGA European Tour -- operator of the leading professional men's golf tour -- to provide spectators with high-performance Wi-Fi at its golfing events. 

The first phase of the rollout comprised deployment of Xirrus Wireless Arrays at its Wentworth Club headquarters for the BMW PGA Championship in May. This covered the 2,000 seat grandstand as well as the PGA Village and hospitality sections of the course, providing fans with access to a raft of services such as on-demand video and digital content to improve their event day experience. 

Graham Gifford, ICT Director at PGA European Tour, said: "Wireless is playing a fundamental role in helping us entice fans away from watching golf on their TV screens at home, to get out and enjoy the live event itself. The delivery of high-performance Wi-Fi from Xirrus allows us to provide spectators with a home entertainment type experience on the golf course, enabling them to enjoy video and interactive content, visit online communities and share their experiences with friends on social media."

Gifford adds: "Our service includes live streaming of tournament highlights to users' devices and we even have a player tracker app so visitors can navigate the course and follow their favourite players throughout the day. We can also capture users' preferences, redirect them to chosen content and tailor other promotional services to provide them with a more personal view of the tournament."

On choosing Xirrus, Gifford explains: "The European Tour environment has very specific requirements, with multiple temporary structures that need to be rapidly constructed and deconstructed week-on-week. We needed a Wi-Fi provider that could quickly deploy the network, offer high quality coverage and then relocate the network equipment in a very tight time frame. Other vendors quoted up to six weeks for this process, whereas Xirrus had our Wi-Fi up and running in just a few days.

"From a technology perspective, Xirrus was the clear leader and this was the easiest, most risk-free deployment we've had in a long time. Xirrus capabilities like Application Control allow us to deliver a really compelling, consistent experience for the fans," says Gifford. "Other vendors have failed in the past and we've experienced multiple 'dead zones' and poor application performance. With Xirrus we have complete coverage -- the capability to handle huge capacity and bandwidth demands with no dropouts on video delivery. Feedback from users at the BMW Wentworth Championship was that they couldn't believe they were getting ubiquitous coverage and on demand video without any connection issues. At peak times we had more than 3500 devices connected to the network, with 90% of these being smartphones, and there was never a drop in quality. The network was delivering sustained throughput of more than 15Mbps for most of the latter days of the Tournament and was capable of delivering over 4000 individual video streams to users."

Xirrus worked closely with channel partner, AJP Solutions, a specialist network analysis solutions supplier on the deployment. The strong working relationship between AJP, Xirrus and the European Tour was instrumental in delivering a successful launch at the BMW Wentworth Championship.

The European Tour used the Xirrus Management System (XMS) to provide full monitoring and management of the network, which provided a wealth of rich user data, such as identifying which areas experienced higher user density and tracking typical visitor movements. This will enable the organisers to learn from this user behaviour and structure the next event accordingly.

Sean Larner, VP International at Xirrus, comments: "The use of Wi-Fi on the PGA European Tour is a clear demonstration of the flexibility of Xirrus' wireless offering and the speed at which we can get these powerful networks up and running for our customers in demanding environments. We're seeing more sporting venues tap into Wi-Fi as a way to provide fans with tailored digital content and value-add services, while also providing the venue itself with new revenue streams for them and their partners."

Due to the success of the BMW PGA event, the next phase of the rollout will see the Wi-Fi network expanded across the entire 18-hole course to further improve the spectator experience. The European Tour will also be deploying a similar Xirrus Wi-Fi network at Future golfing events throughout the year.

About Xirrus, Inc.
 Xirrus is the leading provider of high-performance wireless networks. Xirrus solutions perform under the most demanding circumstances, offering consistent "wired-like" performance with superior coverage and security. The Xirrus suite of WI-FI optimised solutions -- Arrays, access points, cloud services, and wired switches -- provide seamless connectivity and unified management across the network. Xirrus provides a vital strategic business and IT infrastructure advantage to industries that depend on wireless to operate business-critical applications. With tens of thousands of customer solutions deployed globally, Xirrus maintains operations and partnerships across the globe. Xirrus is a privately held company and is headquartered in Thousand Oaks, CA. For more information please visit: www.xirrus.com and follow us on Twitter: @Xirrus.

Xirrus and XMS are trademarks or registered trademarks of Xirrus. Other trade names used in this document are or may be the property of their respective owners.

About PGA European Tour
The PGA European Tour is a golfer-controlled organisation whose primary purpose is to maximise the income of tournament golfers. It is a company limited by guarantee and is run by a professional staff but controlled by its playing members via a board of directors composed of 12 elected past and present tour players and a tournament committee of 14 current players. The PGA European Tour operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey. The European Tour is the primary golf tour in Europe. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984.