SOURCE: Element 21 Golf Co.

January 29, 2007 12:56 ET

PGA Show Put on Orange Alert

E21 Unveils the New Emc(2) Line of Clubs at the PGA Golf Show's Demo Day

TORONTO -- (MARKET WIRE) -- January 29, 2007 -- Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), a manufacturer of advanced Scandium Alloy golf equipment, introduced its new line of Emc(2) clubs at the PGA Golf Show's Demo Day held in Orlando, Florida.

Introduced at the Demo Day for the first time to hundreds of US and International retailers and distributors were Emc(2) irons, wedges, hybrids and golf bags. Also unveiled was the prototype 460cc Emc(2) Scandium/composite driver. Thousands of balls were hit with tremendous feedback on all products. One club pro was quoted as saying, "The combination of improved distance and accuracy and the remarkable feel of your Emc(2) irons are very impressive." Other comments included; "Your shafts feel like butter," "I have never hit my irons so straight" and "Your ShockBlok™ feature is certainly as advertised. While I have bad tendonitis I've been hitting balls for close to an hour and feel no pain whatsoever."

"The reaction to our Emc(2) products at the Demo Day and subsequently at our booth and hitting center at the show has been extremely positive," commented Mr. Bill Dey, e21's Chief Operating Officer. "We are very pleased to offer consumers clubs that can lower their handicaps by providing increased distance, improved accuracy and consistency. We have spent considerable time and resources designing the Emc(2) line. Our designer Mark Myrhum has done a tremendous job improving the performance, playability and look of all our golf products."

Also launched at the PGA Show was the new "space-inspired" look of the company with its crisp orange and black logo stating simply e21, on a clean white background. The aggressive coloring is a reflection of the cutting-edge technology e21 has brought the golf industry, and can be seen on the cover of Golf Today, a special-edition which was circulated exclusively at the PGA Show.

The Emc(2) two-piece construction irons (2-LW) are progressively offset to maximize trajectory. The wide sole makes it easy to get proper launch angles from all lies and the hollow design provides an increased Moment of Inertia (MOI) for greater accuracy on off-center hits. Emc(2) iron heads are made with an ultra high strength steel face plate for increased ball speed while saving weight for optimizing Center of Gravity (CG).

Emc(2) hybrids (18°, 20°, 23°, and 26°) are also Progressively Offset and made with an ultra high strength steel face plate. Weight is strategically placed in the head for low CG and ease of launch while the CNC milled scrorelines control width and depth and are the maximum allowed by the USGA.

Each iron and hybrid is Contact Signature Tuned (CST™) to e21's Scandium shafts for true contact with the ball. All new products continue to feature e21's game improving Scandium Alloy Eagle One shafts.

About Element 21 Golf Company:

Element 21 Golf Company is a Delaware corporation trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. e21 holds the exclusive right to manufacture golf products using its proprietary e21 Scandium Alloy. e21 clubs utilize next-generation technology that deliver marked improvements in distance, consistency, accuracy and feel over the most popular products in the $5.5 billion U.S. golf equipment market.

Based on its superior performance, a number of high profile golf professionals have switched to or have begun testing e21's Eagle One shafts in recent months.

e21's Scandium Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. e21's Scandium Alloy allows greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, e21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.

e21 Golf -- Better Science. Better Performance.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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