June 27, 2012 07:00 ET

Philadelphia Phillies Choose ProVenue® by® for Citizens Bank Park

COSTA MESA, CA and PHILADELPHIA, PA--(Marketwire - Jun 27, 2012) - The Philadelphia Phillies are continuing their drive to improve the fan experience and their operational efficiency through technology by signing a long-term agreement to use the ProVenue platform from

The Phillies previously implemented ProVenue at Bright House Field in Clearwater, Fla., for 2012 Spring Training as well as for their Class A affiliate, the Clearwater Threshers, as final due diligence to validate the system's suitability for their needs. With the tremendous success of this process, they will move their regular season operations to the system for the start of the 2013 Major League Baseball season.

The Phillies desired to invest in a platform that readily scales to serve all of their properties on a single database. ProVenue's Oracle database structure combined with the Phillies' use of the latest SAP Business Intelligence tools allows them to maximize the value of their data. This architecture allows the Phillies to continue and expand on their custom analytical approach to reporting. Additionally, the Phillies are able to integrate with their existing reporting platform while providing custom ad hoc reporting tools specific to their business needs.

"We believe that strong partnerships, particularly with our technology vendors, are a key ingredient to our success," said John Weber, Vice President of Ticket Sales and Operations for the Phillies. " has proven they are focused on our business and on baseball. The Phillies support MLB Advanced Media as they continue to invest in the development of the best system possible for baseball."

The team continues its commitment to self-operate all of their ticketing and revenue generating technologies, citing that ProVenue allows them to keep their phone and fulfillment operations in both Clearwater and Philadelphia open with reduced training costs due to ProVenue's ease of use.

"The Phillies are widely known in the sports industry as having a very high standard for their technology partners and for wanting to do things their own way," said John Walker, President and CEO of "The selection of ProVenue by the Phillies validates that our approach to technology is on point for any organization who wants to take ownership of this key portion of its business. This is the beginning of a powerful partnership for both of us."

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

Contact Information

  • Contact:

    Chaeli Walker
    Direct Dial: 714-327-5492
    Email Contact