SOURCE: Penn's Landing Corporation

February 26, 2008 12:10 ET

Philadelphia's Outdoor Winter Tradition the Blue Cross RiverRink Will Close Sunday -- Marking a Record Breaking Season

Last Week to Skate!

PHILADELPHIA, PA--(Marketwire - February 26, 2008) - After fourteen years on Philadelphia's waterfront and the only outdoor ice skating facility in the Philadelphia area, the Blue Cross RiverRink at Penn's Landing has announced another record breaking season. The mild winter has meant an extremely successful season with a dramatic increase in attendance. The Blue Cross RiverRink will close for the season on March 2, 2008.

On November 23, 2007, the Blue Cross RiverRink re-opened for its 14th season at its location on Columbus Boulevard at Market Street. "After an extremely busy summer season which saw events through the end of September, the Penn's Landing Corporation staff worked quickly to transform the Blue Cross RiverRink facility at Columbus Boulevard and Market Street," comments Joseph Forkin, Vice-President of Operations. However, constructing the Rink always takes teamwork and months of planning.

Fighting the winter doldrums can be tough for any family in the Northeast region, and the Blue Cross RiverRink was "a healthy way to enjoy winter." Throughout the season, the marketing efforts encouraged families to get off the couch and enjoy the fresh air and health benefits from ice-skating. Since health and well being is a topic on everyone's minds these days, the message proved effective with more than 55,000 skaters crossing the ice this season.

"With more than 225,000 visitors to the facility this season, the continued success of the Blue Cross RiverRink proves it remains a vital component of the economic development engine of this region," said Joseph Brooks, acting president of Penn's Landing Corporation. "With a perfect view of the majestic Delaware River and the mighty Ben Franklin Bridge, ice-skating at the Blue Cross RiverRink is a great way to get the whole family outdoors to enjoy fresh air and healthy wintertime fun."

Special events, free activities, and additional entertainment are what make the Blue Cross RiverRink the ultimate destination for Philadelphia families each winner. Attracting more than 225,000 visitors to the Rink (skaters and spectators), highlights of this year's season included:

--  Annual Partnership with the Variety - the Children's Charity for their
    Sled Skating Program. This year's program was expanded to included kids
    with not only physical disabilities, but also developmental disabilities.
--  Sold Out New Year's Eve Party On Ice, where hundreds skated under the
    stars and welcomed in the New Year with a spectacular fireworks program
    over the Delaware River.
--  Introduction of a new and free special event-Tropical Paradise on Ice
--  The return of traditional events and free activities and special
    events including favorites like Skate with Santa, Healthy Kids Fest and the
    Sweet Treats Weekend.
    

Great programs like Good Skates and the Variety - the Children's Charity Sled Skating Program are made possible by the founding and presenting sponsor of the Blue Cross RiverRink, Independence Blue Cross. Other sponsors include Commerce Bank, NBC 10 and the Greater Philadelphia Tourism Marketing Corporation.

The fifteenth anniversary season for the Blue Cross RiverRink will open on November 28, 2008. Please visit www.riverrink.com for more details.