Plan Canada

Plan Canada

December 15, 2008 15:05 ET

Philan-Therapy: "Feel-Good" Retail Therapy, Just in Time for the Holidays

Smart Shoppers Want Meaningful Gifts With Positive ROI

TORONTO, ONTARIO--(Marketwire - Dec. 15, 2008) -

Editors Note: A video is included with this press release.

'Tis the season for giving and, let's face it - receiving. Luckily, shoppers worried about spending hard-earned dollars on gifts that are unwanted, unimaginative or unappreciated can turn to Gifts of Hope from Plan Canada. The perfect antidote to the ubiquitous aftershave or white tube socks, the new 2008 Gifts of Hope catalogue is filled with more than 35 creative options for meaningful and lasting holiday gifts that provide philanthropic ROI, making long-term investments in the futures of children in developing countries.

With items starting at $25 to register the birth of a child in Mozambique, these unique gifts provide gift givers the most "feel-good" bang for their buck, putting an end to buyer's remorse. They also come with a tax receipt and all items are available online, eliminating ill-advised impulse buys at the mall. Budget-conscious shoppers can make a list, check it twice and stick to it.

Comparison Shopping

For $40, husbands can buy a set of scented candles OR they can provide a fuel-efficient stove for a war-displaced family in Darfur. Sure, the candles smell nice, but the stoves use much less wood than a traditional open cooking fire, reducing the time girls spend searching for firewood - a precarious journey in a war zone. It's a green gift, too - the environment benefits as fewer trees and shrubs are cut down.

For $55, dad gets a snazzy necktie OR three breeding hens and a rooster for a family in Mozambique. Though a navy tie complements any outfit, chickens lay high-protein eggs that can be eaten or sold. Plus, the chickens multiply quickly, providing a sustained source of nourishment and income.

For $175, mom can have a full-service spa treatment OR she can enjoy the glow that comes with knowing she helped immunize a community in Bolivia. A facial feels good for a few hours. Saving the lives of children by preventing diphtheria and typhoid feels good all year.

The Gifts of Hope catalogue also offers the ever-popular goat - the perfect $40 gift from the kids. Last year's Gifts of Hope goat gift raised funds to provide goats for families in Zambia, providing a source of food, fertilizer and income.

Shoppers can purchase a Gift of Hope in their own name or on behalf of someone else as a simple way to help children and families in a developing country improve their lives. Whether supporting education, livelihood, health or habitat projects, a Gift of Hope makes a thoughtful stocking stuffer or an ideal gift (even a birthday gift) for the person who has everything. The Plan Canada website also provides tools that allow groups or individuals to fundraise for larger gifts, such as the $10,000 project that will build a classroom in Mozambique.

Gifts can be purchased by mail, by calling 1-888-755-8313 or online at plancanada.ca/gifts and are available year round.

About Plan Canada

Plan Canada is part of Plan, an international, humanitarian, child-centered development organization with no religious or political affiliations. Plan works with more than 13 million children and their families in 49 developing countries. Gender equality is a principal guideline for all Plan programming.

To view the video associated with this release, please visit the following link: www.youtube.com/watch?v=vdLaWHPVrI4.

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