SOURCE: NetPlus Marketing

October 20, 2008 09:00 ET

Philly Digital Marketing Agency NetPlus Marketing Takes National Spotlight in Social Media Marketing

Growing Practice Announces Twitter Management Platform Beta Test and Social Media Mapping Workshops

CONSHOHOCKEN, PA--(Marketwire - October 20, 2008) - Leading digital marketing agency NetPlus Marketing announces the launch of a new Twitter management platform, code named "Platform T," to help companies facilitate consumer engagement on Twitter, and calls for local and national marketers to beta test. As part of the agency's growing social media practice, this marketing technology allows brands to build and manage Twitter updates across multiple accounts and integrate Twitter activity into overall marketing campaigns. After a successful national presentation tour, the agency is also offering complimentary Social Media Mapping workshops for marketers at their Philadelphia headquarters. NetPlus Marketing's social media marketing process, approach and methodology enables clients to embrace the critical shift in the way consumers interact online in a way that maps to today's challenged budgets.

"For months, we have been addressing audiences at national industry summits, outlining our social mapping approach and applying our social media practice to existing clients before making a formal announcement," said Robin Neifeld, CEO of NetPlus Marketing. "Given the economic climate, marketing budgets are being slashed while every dollar is being evaluated. We are pleased to offer a scalable, comprehensive and understandable solution for building short and long-term gains by providing brands with a clear vision and entry into the social media arena."

"Platform T" is just one example of how NetPlus Marketing provides a unique approach to consumer shifts in marketing in the social media world. NetPlus Marketing recognizes the challenges that managing and integrating multiple social media and networking sites present for brands and organizations. "Platform T" allows organizations to do a number of things to open up and make a conversation with an audience easier and more efficient. With a suite of tools such as multiple Twitter account aggregation, social media scanner and a content and messaging scheduler, "Platform T" makes leveraging and managing a social media marketing program easy and efficient.

"Any business or brand that wants to successfully compete, let alone lead, in today's challenging economy, has to consider and act on how their customers are communicating, interacting, and connecting in ways that impact their business," says Colton Perry, senior vice president of technology at NetPlus Marketing. "Our approach makes sense of the space so companies can embrace the new consumer-driven marketplace."

Social Media Practice Delivers Proven Strategies in Today's Social Ecosystem

The new social media practice offers a flexible approach that gives brands the ability to connect, interact and effectively communicate through emerging social media channels. It wraps around existing disciplines and ties together consumer behavior and business objectives. The practice focuses on three main areas: social content and communication, social conversion and social retention. At the core of the practice is a social mapping discipline that considers business parameters and existing opportunities to engage consumers and highlights areas for improvement.

NetPlus Marketing is inviting companies to attend a Social Media Mapping workshop and recruiting marketers to beta test for "Platform T." Interested parties should contact SVP of technology Colton Perry at cp@netplusmarketing.com or 610-897-2387, or apply directly as a beta tester at http://platformt.netplusmarketing.com.

About NetPlus Marketing:

NetPlus Marketing is a top 50 full service digital marketing agency. Celebrating more than 12 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Conagra Foods, A Tale of Two Cities (Broadway Production), Armstrong World Industries, Inc., Phillips Seafood, Aramark, Independence Blue Cross, Harriet Carter, Charming Shoppes, Alfred Angelo Bridal, Collette Vacations, Universal Studios and others. To learn more visit: http://www.netplusmarketing.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
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