SOURCE: Phizzle


March 29, 2011 09:00 ET

Phizzle Names Beth Doherty Senior Vice President of Business Development

Industry Veteran Joins Phizzle as Mobile Marketing Company Experiences Strong Corporate Growth

SAN FRANCISCO, CA--(Marketwire - March 29, 2011) - Phizzle, a mobile marketing technology company providing audience engagement solution to grow fan loyalty, drive monetization and harness brand equity, today announced that Beth Doherty has been named Senior Vice President of Business Development. Doherty brings extensive digital sales experience to Phizzle, having led successful sales teams at a variety of industry-leading companies including THQ Wireless, Glu Mobile, SCEA (Sony PlayStation) and Analog Devices.

In her new role, Doherty reports directly to Phizzle's Chief Executive Officer, Ben Davis. Doherty will oversee the growing business development and sales teams and will be working with agencies and marketers to foster new relationships and grow existing partnerships. 

"Beth's acumen, passion, leadership and hands-on approach with clients and partners are the absolute best match to serve our existing and new roster of mobile marketing clients and the continuing pipeline of cross-industry partnerships," commented Ben Davis, Phizzle's CEO. "Phizzle experienced significant growth in 2010 and our aggressive forecast for 2011 calls for a leader with the caliber of talent that Beth brings to our industry. We are excited to have her join the Phizzle executive team."

Over the course of Doherty's career, she has been instrumental in building and growing the sales teams at both Fortune 500 and startups, with experience in entertainment, mobile, digital, games (retail and online) and retail. She joins Phizzle from THQ Wireless, a public company, where she served as VP of Sales, North America. Prior to THQ, Doherty worked as VP of Global Sales at Emdigo, where she established sales and partnership relationships global carries, OEM's and brand partners including the NFL and the NFL Players Association.

Previously, Doherty was VP of Sales, North America for Glu Mobile, the global publisher of mobile games, where quarter over quarter revenue increased by 100% with carriers and OEM manufacturers from $3 million to $24 million. Doherty also implemented and launched a series of products from PC to mobile. 

"Currently, the mobile marketing industry is the cutting-edge segment of the digital industry and I am thrilled to be joining the team at Phizzle, as the company continues on a remarkable growth path," said Doherty. "Phizzle's technology is unequalled in its innovative approach to helping brand-name companies from multiple industry segments connect with consumers across every mobile channel and engage with them in an actionable way to generate the greatest ROI."

About Phizzle
Phizzle is a mobile marketing technology company providing audience engagement solution to grow fan loyalty, drive monetization and harness brand equity. Only Phizzle has the unique combination of tools that enhance your brand through real-time, mobile interaction. Partnering with digital and media agencies, publishers, wireless carriers and brand advertisers, Phizzle delivers an array of mobile advertising solutions.

With extensive industry experience servicing brand-name sports franchises such as the New York Knicks, Cleveland Cavaliers and Philadelphia 76ers; entertainment venues such as the world-renowned Madison Square Garden, broadcast companies such as Fox Sports Net, retail establishments such as the prestigious Westfield Shopping Centers and mobile carriers, Phizzle is the provider of choice to boost mobile marketing programs.

In a world where everyone is mobile and brands require more from their marketing campaigns, Phizzle creates an effective, easy and simple solution for brand engagement and interaction -- anytime, anywhere.

For more information, please visit Phizzle at

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