SOURCE: Phizzle, Inc.

Phizzle, Inc.

October 16, 2013 14:31 ET

Phizzle Partners With GoodData to Provide Customized On-Demand Business Intelligence and Analytics to Measure Fan Engagement

Marketing Automation Platform Delivers Unmatched Actionable Data to Sports Teams, Entertainment Venues and Retail Brands

SAN FRANCISCO, CA--(Marketwired - Oct 16, 2013) -  Phizzle, Inc., the fan-centric marketing automation technology provider, today announces a strategic partnership with GoodData®, the leader in cloud business intelligence, to deliver micro-targeted fan engagement analysis and dashboard visualizations on Phizzle's marketing automation platform.

Delivering a "best in breed" business intelligence solution to sports teams, entertainment venues and retail brands, the partnership provides a self-service analytic solution to Phizzle's roster of over 800 clients that is flexible, highly scalable and leverages fan engagement data to maximize ROI on digital marketing campaigns. Sentiment analysis, campaign feedback and detailed reporting are now pushed to the Phizzle Platform, offering clients a never-before-seen profile of a fan from massive amounts of data acquired over multiple social networks, point of sale systems, mobile interactions, email communications and ticket purchases. 

"The Phizzle Platform captures an enormous amount of valuable data for our customers and we do it very well," said Stephen Goldberg, VP of Engineering at Phizzle. "That said, data without context is useless and data is king. We selected GoodData as our strategic partner for BI to provide critical insights needed to optimize efficiency and strategic decision-making across organizations. The most value we can deliver to our customers is the ability to make their fans happier and deliver a never-before-seen profile of a fan. Phizzle's giving them everything they need to catalyze deeper relationships." 

More often than not, "big BI" software solutions are almost impossible to modify without help from IT and support staff. In contrast, Phizzle's cloud-based platform delivers the advanced functionality of traditional solutions, along with unprecedented self-service capabilities, allowing clients to easily access and analyzes real-time information at their discretion. By embedding "Powered By GoodData" into the Phizzle Platform, Phizzle satisfies the need for brands to easily monitor, analyze and respond more effectively through an enterprise-caliber BI solution. 

"We are enthusiastic to be partnering with Phizzle to jointly create a greater opportunity for Phizzle's customers to use analytics to drive value for digital marketing initiatives," said Roman Stanek, founder and CEO, GoodData. "With GoodData's Powered By product, Phizzle is able to swiftly transform its data insights into immediate advantage and to innovate on the most scalable, secure and customer-oriented cloud BI solution in existence." 

About GoodData:

GoodData is the only cloud-based business intelligence platform that enables more than 20,000 global companies to unlock the power of their data, get fast answers to business-critical questions, easily integrate, analyze, visualize and share data, and build a culture of innovation. GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, Fidelity Growth Partners, General Catalyst Partners, Next World Capital, Tenaya Capital, TOTVS SA, and Windcrest Partners. For more information, read our blog, visit our website and follow @gooddata on Twitter.

©2013 GoodData Corporation. All rights reserved. GoodData is a trademark of GoodData Corporation in the United States and other jurisdictions. Other names used herein may be trademarks of their respective owners.

About Phizzle:

Phizzle, the fan-centric marketing automation provider, powers more than 8,000 mobile, social and digital campaigns every day. The Phizzle Platform is designed to enhance relationships between brands and their fans by providing business intelligence data to digital marketers to determine actionable strategies to enhance the fan experience. 

With over 35 million fans having engaged with Phizzle's FanCentric® technology, real-time analytics provide brands the ability to track fans' experiences and behaviors on all digital, social and retail channels, driving results, revenue and retention.

For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook www.facebook.com/phizzleinc and follow us on Twitter @phizzle.

©2011 Phizzle, Inc. All rights reserved. Phizzle is a trademark of Phizzle, Inc. in the United States and other jurisdictions. Other names used herein may be trademarks of their respective owners.

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