SOURCE: PHL Local Gaming

Millennium 3 Management

January 27, 2014 14:44 ET

PHL Local Gaming Successfully Concludes Its Facebook-Related Responsible Gaming Campaign

The Program Produced More Than $7,000 in Contributions and 800,000 Media Impressions for the Council on Compulsive Gambling of Pennsylvania

PHILADELPHIA, PA--(Marketwired - January 27, 2014) - PHL Local Gaming, one of five bidders for the available Category 2 gaming license, in Philadelphia, today announced that it has concluded the three-month-long Responsible Gaming campaign on its Facebook page, having generated $7,370 in cash contributions and more than 800,000 media impressions for the Council on Compulsive Gambling of Pennsylvania (CCGP). The campaign, which ran from September 24, 2013 to December 26, 2013, committed a contribution of five dollars for each visitor "like" received on the PHL Local Gaming Facebook page (https://www.facebook.com/PHLLocalGaming/app_236342506513813), over the period.

During the program, the PHL Local Gaming Facebook page, through advertising, responsible gaming messaging, a social media "like gate," news posts and visitor engagement, significantly raised regional and national awareness of CCGP and the issue of gambling addictions. "We're pleased that our Facebook 'Responsible Gaming' campaign helped the CCGP get its critically important message out and raised funds to support its daily operations," said Joseph Procacci, PHL Local's chairman and CEO. "Not only were we able to help raise awareness of the great work being done by the Council on Compulsive Gambling of Pennsylvania, and bring attention to gambling-related addictions, in general, but we were able to alert vulnerable populations to local anti-addiction support systems and services, which was our goal from the outset."

Jim Pappas, executive director, CCGP, reaffirmed his gratitude and appreciation for the contribution, saying, "I want to thank PHL Local Gaming for their generous contribution to the Council. Should the company be awarded the license, CCGP looks forward to the opportunity to work with PHL Local in addressing its 'responsible gaming' plan."

PHL Local's Facebook page, which had generated more "likes" than all other local casino bidders' pages, even prior to the introduction of its "responsible gaming" campaign, now claims 4,070 "likes," 1,690 more than the second-place page, administered by Market8, and 3,392 more than the third-place, Penn National Gaming Inc. Facebook page.

About CCGP

The Council on Compulsive Gambling of Pennsylvania is a 501(c)3 nonprofit organization affiliated with the National Council on Problem Gambling. Its purpose is to educate and disseminate information on compulsive gambling and to facilitate referrals.

The Pennsylvania Council provides speakers, workshops, seminars, and information on gaming-related public health problems to business and labor groups, schools and colleges, health care and treatment facilities, and to community and religious organizations.

About PHL Local Gaming

If successful in its bid for the available casino management license in Philadelphia, PHL Local Gaming, LLC plans to open "Casino Revolution," a $428 million, four-star quality "destination-caliber," 250-room hotel and gaming facility. The casino will offer 2400 slots, 105 table games, a steak house, a coffee/espresso bar, a high-end Italian restaurant, a 300-seat buffet, a 156-seat café and a covered, 1600-car garage.

PHL Local Gaming has said that it is able to open its casino at least six months earlier than any of the other four bidders, producing 600 jobs, $10 million in wages and $42 million in state and city taxes, before any of the other bidders would be able to open for business. Given its 25-acre site, PHL Local Gaming also has emphasized that it has the capacity to expand to the Commonwealth's 5000-slot maximum, over time, unlike any of the other bidders.

PHL Local Gaming has also announced a plan to introduce the Lower South (LoSo) Entertainment Center, a new, family-focused recreational and entertainment district, in the current South Philadelphia Food Distribution area, if the company is successful in its bid. The Center would serve as a catalyst and cornerstone for economic transformation in the area, and would include attractions such as food-and-beverage and retail businesses, soccer fields, racquet sports, an indoor swimming pool, a zip-line park, rock-climbing facilities, a golf-driving range, a dry ski/skateboarding park, a water park, and areas devoted to music and live entertainment.

Contact Information

  • Contact:
    A. Bruce Crawley
    Tel: 215-751-0140
    Email: abcrawley@m3mpr.com
    Twitter: @ABCrawley_M3MPR