SOURCE: Phocuswright Inc.

PhoCusWright Inc.

March 24, 2011 13:57 ET

PhoCusWright Releases Major Study on Air Traveler Behavior, Attitudes and Intent Around Airline Ancillary Services and Fees

A New Study From PhoCusWright Takes an In-Depth Look at a Critical Yet Overlooked Element of the Ongoing Industry Debates Around Air Distribution and Ancillary Services: the Consumer

SHERMAN, CT--(Marketwire - March 24, 2011) - "Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel," a new report from travel industry research leader PhoCusWright Inc., provides insight into key issues that shape travelers' relationships with airlines, and analyzes how those relationships impact the leisure air travel landscape. The report studies air shopping and booking behavior among U.S. travelers, measures consumer sentiment toward airlines, and examines the factors impacting traveler loyalty. Key topics include:

  • The role of intermediaries in the air shopping process
  • Traveler interest in ancillary products
  • Traveler attitudes towards airlines, and trends over time
  • Drivers for airline selection
  • Attitudes and behaviors of airlines' most valuable customers, including business travelers and those with high annual travel spend
  • Incidence of behavioral loyalty toward airlines, impact on booking channel and loyalty drivers

This report is essential reading for travel companies throughout the air distribution chain. As airlines seek to minimize distribution costs and boost earnings with new, bundled services, the consumer perspective remains a crucial -- but often overlooked -- success factor. "Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel" (US$695 - tracks the most important traveler trends impacting air travel sales and distribution.

About PhoCusWright Inc.
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world, and provides superior staff training and education to bolster clients' productivity.

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