SOURCE: Laser App Software

Laser App Software

September 12, 2012 09:00 ET

The Phoenix Companies Adds Its Guaranteed Income Edge Annuities Forms to Laser App Software's Industry Leading Library of Forms

ONTARIO, CA--(Marketwire - Sep 12, 2012) -  Laser App Software, the leading provider of forms automation and management software for the securities and insurance industries, today announced that The Phoenix Companies, Inc. has added certain annuity forms to the Laser App library. By joining Laser App's library, Phoenix will provide its distributors complete electronic access to applications required to sell its Guaranteed Income Edge product and the ability to populate those forms electronically. Phoenix joins over 100,000 financial industry leaders, including broker-dealers and registered reps, using the Laser App solution to pre-populate forms and streamline application processes.

Robert Powell, Vice President of Sales & Marketing at Laser App, commented, "Insurance is a key business area for Laser App, and more insurance companies are realizing the benefits to both distributors and carriers by automating the process. Phoenix approached us in response to financial advisors' requests for its forms to be made available in our library."

John LaGrasse, Executive Vice President for The Phoenix Companies, said, "Ease of doing business is critical in today's market. With Laser App's platform already widely used within the insurance and securities industries, our relationship with them will make it easier for financial advisors to conduct business with Phoenix. Laser App's solution is a great value-add for our distributors."

Laser App maintains the largest library of forms for the securities and insurance industries, currently housing 29,005 forms including 8,925 in-house forms from over 340 top broker-dealers. Laser App's solution helps to reduce not-in-good order (NIGO) and facilitate straight-through processing for financial services professionals, and Laser App continues to develop relationships with new carriers to make their forms available on a user‐friendly platform.

About Laser App Software
Laser App Software creates agent friendly solutions that combine state‐of‐the‐art forms-filling technology with our massive library of industry related forms. Forms are maintained by Laser App so agents can focus on their clients, rather than filling out paperwork. Founded in 1995 by financial agent Ed Beggs, Laser App pioneered forms-filling in the financial services industry. For more information on Laser App, visit

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