SOURCE: Phoenix Marketing International

Phoenix Marketing International

September 15, 2011 09:17 ET

Phoenix Healthcare Announces Its CONSUMER MARKETING 360-DEGREE PLATFORM: A Uniquely Trans-Media, Whole-Campaign Approach to Evaluating Advertising Efficacy and ROI

DURHAM, NC--(Marketwire - Sep 15, 2011) - Most DTC studies focus on "single-media" metrics to guide TV, print, or online media decisions. However, the research approaches that were used "back in the day" just don't measure up in today's multi-media, digital world.

Phoenix Healthcare's CONSUMER MARKETING 360° PLATFORM was created in response to these very "real world," uniquely-21st century issues. This Platform consists of a wide selection of syndicated media Audits across a range of therapeutic categories, each based upon a "whole campaign" approach. Each Audit yields metrics for all ads -- even those that are unbranded -- for all in-class brands, in a campaign format... as compared with the medium-by-medium focus of a traditional AAU study. By including all applicable media and brands, clients can finally measure the true effectiveness of their advertising initiatives through the lens of the entire relevant marketplace.

The unique, comprehensive media-strategy coverage provided by Phoenix Healthcare's CONSUMER MARKETING 360° PLATFORM finally reveals how market dynamics, brand position, media, and creative strategies combine to help one brand or hurt another. Our reports explore the impact of each brand's advertising on its target market, including changes in behaviors and attitude that drive physician discussion. Analytics illuminate ways in which campaign effectiveness and efficiency may be optimized.

Because the CONSUMER MARKETING 360° PLATFORM links mass media advertising with brand site visitation and in-office materials, these Audits ultimately yield campaign-based metrics that allow brand teams to make better decisions, with more confidence. Yet each monthly audit report costs only half as much as a custom brand tracker -- and is based upon twice the respondent sample.

Many syndicated Audits are conducted monthly via an online survey, with subscriptions available on a monthly or yearly basis. In addition, custom questions may be purchased for insertion into the survey on an as-needed basis, so issues of immediate relevance can be explored within the context of the larger survey.

Featuring all in-class brands, robust sample, and a comparatively-low price point, Phoenix Healthcare's CONSUMER MARKETING 360° PLATFORM helps Pharma researchers, brand teams, and creative agencies to better manage media spend, media mix, and creative efficacy.

For more information about Phoenix Healthcare's CONSUMER MARKETING 360° PLATFORM please click here http://phoenixmi.com/hcaudit/contact.html and visit www.PhoenixMI.com

Contact Information

  • Contact:

    Doug Zabor
    Executive Vice President
    Tel: 1-855-777-4PHC
    Email: Email Contact