SOURCE: Off Madison Ave

December 11, 2007 02:00 ET

Phoenix Marketing Firm, Off Madison Ave, Goes Live and Online to Attract Marketing Candidates

Arizona Integrated Marketing Communications Firm Posts YouTube Video to Recruit New Talent

PHOENIX, AZ--(Marketwire - December 11, 2007) - In its constant quest to embrace new ideas and leverage every medium, Off Madison Ave, a full-service Phoenix marketing communications firm, turned to social media applications to attract new candidates looking for marketing jobs in Phoenix, Arizona to add to its growing staff. The agency posted an unrehearsed, unscripted and unsophisticated video portrait of its office environment and staff on YouTube, Google Video and the company's own MySpace page to give online viewers a glimpse into the advertising agency's real life as part of its recruiting efforts.

Shot without any professional direction, lighting or sound, the clip can be viewed on YouTube, as well as on Google Video and on the company's MySpace page.

"We have used many interactive programs and social media tools over the years to tell our clients' stories, and we thought it could only benefit the agency to find great talent through the same channels," said David Anderson, president and managing partner at Off Madison Ave. "We wanted to keep it light and anything but corporate, so we took a family-styled approach of a basic home movie to show what it's really like at our agency and to invite potential candidates to experience it. We hope it helps us find great people."

The YouTube segment showcases the firm's collaborative office atmosphere at the Hayden Ferry complex, adjacent to Arizona State University, in Tempe, Ariz. It was recorded by the public relations group during the annual all-staff Thanksgiving potluck lunch. Selected as one of the "Best Places to Work in the Valley" for 2006 by the Business Journal of Phoenix, the firm provides client services in advertising, public relations, media training, strategic planning, Internet marketing, media services, market research and strategies.

"Taking a cue from P. Diddy's use of YouTube to find a new assistant, we went against industry best practices of preparing scripts, talking points and hiring talent, and we went for it," said Laura Hall, vice president and director of public relations. "While not as tempting as working for P. Diddy, we hope our video illustrates to candidates our sense of fun and creativity, and our great Valley views."

About Off Madison Ave

Off Madison Ave, a collaborative marketing communications firm located in Phoenix, is redefining what it means to be an agency, not just on paper, but through delivering integrated, results focused strategies. As a full-service marketing firm, Off Madison Ave develops comprehensive communications strategies that raise clients' brand awareness and revenue. The firm, which has won local and industry honors such as the PR News Platinum award for media relations, ExactTarget Partner of the Year for interactive marketing, IABC Phoenix Copper Quills and PRSA Copper Anvils for communications plans and Phoenix Addys for creative campaigns, specializes in marketing and business consulting in the areas of strategic planning, interactive, public relations, creative development, advertising, research and media, both on-line and traditional as well as alternative media.

Off Madison Ave, along with its Internet marketing division, Mighty Interactive, continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine. Off Madison Ave is an active partner of the Worldcom Public Relations Group, the world's largest consortium of independently owned public relations counseling firms. A sampling of current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union and many more. Visit Off Madison Ave for more information.

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