SCOTTSDALE, AZ--(Marketwire - Mar 11, 2013) - The city of Phoenix could be known as the greenest city in the Southwest by 2020, as it undertakes an overhaul of its current solid waste management programs to increase efficiency, lower costs, boost convenience and motivate the public to take an active role in landfill diversion.
Arizona-based Earth911, Inc., an Infinity Resources Holdings Company (OTCQB: IRHC) will partner with Calif.-based Citizen Group, a branding and advertising agency, in the project that will track toward Phoenix Mayor Greg Stanton's goal for the city of 40% landfill diversion by 2020, known as the 40 by 20 initiative.
With nearly 400,000 customers, the city's Public Works Department devised specific goals to focus solid waste management on efficiencies and sustainability solutions. Those goals include environmental stewardship that encompasses lowering the amount of waste sent to landfills, outreach to city residents, new green initiatives at city facilities, and inventive reuse of closed landfills for projects such as city parks. Other goals include revamping the way waste is handled by the city, including diversion of organic waste to composting, improving collection services, and reducing illegal dumping and mishandling of household hazardous waste.
"We're opening a new chapter for Earth911, Inc. with this partnership, which enables us to help major population centers to achieve aggressive goals like the Phoenix 40 by 20. With this initiative, Phoenix has an opportunity to lead comparable cities in innovative waste collection, management and consumer education practices," said Corey Lambrecht, Earth911, Inc. President and COO.
Under the agreement, Earth911, Inc. and Citizen Group will accomplish the outreach portions of the full 40 by 20 initiative by developing a plan for communication and public education. Together, the companies will evaluate the best practices of model cities to devise a solution that will help the city achieve its 40% landfill diversion goal by increasing residents' motivation, understanding and participation in recycling and proper disposal.
"We are thrilled to be partnering with Earth911 and the city of Phoenix," said Robin Raj, founder & executive creative director of Citizen Group. "Our aim is to make the Phoenix region a national model for what's possible in terms of waste reduction and diversion. We'll do it by developing a campaign that uses a variety of modern communications -- from social media to mobile to local partnerships -- to get the message out and create engagement while tapping into a strong sense of mission and civic pride."
In addition to identify gaps in recycling availability and residents' knowledge of how to recycle, Earth911, Inc. will use its expertise in recycling data to define a strategy for best communicating about recycling to residents, including the use of mobile applications and the use of data about common consumer products.
"Our expertise in guiding companies toward true product stewardship for every consumer product combined with the city of Phoenix's initiative creates a new playing field. Now, recycling and conserving natural resources through product-based material recovery have a fighting chance by empowering citizens with actionable information about what they can do locally and at home," Lambrecht added.
For more details on the city's 40 by 20 initiative visit phoenix.gov/publicworks.
Earth911 gathers, distributes and analyzes localized recycling information to assist manufacturers, organizations and consumers with product end-of-life solutions. Working to increase the recycling and disposal of consumer goods since 1991, Earth911′s services enhance and support companies' responsible waste initiatives. The Earth911 Recycling Directory is the largest and most accurate in the nation, with more than 1.6 million ways to recycle more than 360 types of materials. Follow @Earth911BizNews or visit http://business.earth911.com to learn more. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit http://www.infinityresourcesholdingscorp.com/.
About Citizen Group
Citizen Group is an award-winning integrated marketing & communications agency dedicated to building "citizen brands." The agency develops powerful pro-social campaigns by working with for-profit companies, non-profit orgs, and civic groups that aim to lead with their values and do well by doing good. Citizen creates deliverables across various media including broadcast, websites, social media, events, online marketing, print, identity systems, branded content, and community-based initiatives. It works closely with its clients to set realistic objectives and then holds itself accountable to deliver measurable results. Since 2006, Citizen has worked with a wide range of pro-social clients including Amnesty International, AT&T, Cisco WebEx, Franklin Templeton Investments, Major League Baseball, NRDC, Portuguese Cork Association, The Heinz Endowments, United Nations, USA Network, Walmart (sustainability program), and WWF Climate Savers. Details at http://citizengroup.com
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