SOURCE: Schimatic Cash Transactions, Inc.

March 06, 2008 09:50 ET

Phoenix Unveils International SKU Based Incentives for Large Scale Loyalty/Incentives Programs

LAS VEGAS, NV and TORONTO--(Marketwire - March 6, 2008) - Phoenix Technology Holding, the exclusive licensing and operating company for SCTN (PINKSHEETS: SCTN), the leading provider of end to end loyalty and incentive solutions, is pleased to announce System Release 10 of its incentive solution.

Some of the major new features provided through this release are:

1. LoyaltyCentral Mobile -- An end-to-end incentive solution for the mobile
   environment which builds upon the already robust and highly scalable
   LoyaltyCentral technology platform

2. Stock Keeping Unit (SKU) Support -- LoyaltyCentral's platform has been
   scaled to enable capturing SKU data for each transaction executed at the
   Point of Sale and storing it for either real-time or post purchase
   incentive execution

3. Advanced Roles Setup -- Provide support for distributing program
   operational responsibilities based on market vertical to allow
   multi-institution incentive program launches e.g. Acquirer role,
   Licensor role and Card Issuer role

Miki Radivojsa, CEO of Phoenix Canada, stated, "This release is a major milestone in the evolution of LoyaltyCentral™ technology platform that will enable our clients to launch the next generation of incentive programs for multi-country deployment. These new developments will not only allow clients to utilize new channels to market but also to reach out to their customer base in a more effective and intelligent manner. A very good example of our continuous efforts to evolve our platform is the beta mobile applet. This module facilitates cardholders to self-manage their own incentives and receive incentives which are made available by the participating merchant."

All existing clients will have access to these features immediately without additional licensing fees. The new release is backward compatible with the current deployed release.

"Phoenix has always provided advanced incentive technology for consultants, loyalty coalitions and medium size merchants and has now developed a high performance, scalable infrastructure for global deployments that are unparalleled by any of our competitor's offerings. Our technology uses magnetic stripe or smart card technology, provides incentives with granularity to the SKU level and is cost effective to license, deploy and maintain. Phoenix continues to advance the product to eliminate technology risk to our client," stated Vaibhav Bhan, Manager of Business Development of Phoenix Canada.

Bernard McHale, Director of SCTN, stated, "This technology is the infrastructure for globally deployed data acquisition systems. By providing the technology for capturing consumer purchasing data there are significant opportunities for our clients to capture, mine and resell data. With these additional features our list of prospective clients, scope of deployments and potential transactions are significantly increased and will produce additional licensing revenue for the companies."

About Phoenix Technology Holdings

Phoenix Technology Holdings provide sales, client implementation, hosting, development, and system support for customer retention products allowing clients to deploy sophisticated solutions easily and quickly ( Phoenix is the exclusive licensor of Loyalty Central from SCTN (

About Smart Chip Technologies (PINKSHEETS: SCTN)

Smart Chip Technologies' turnkey customer retention solutions, including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards, enable issuers, acquirers, and merchants to take advantage of real-time programs using their cardholders' existing cards using bar codes, magnetic stripes, smart chips, RFID, Internet accounts, and other consumer electronic devices. The SCTN system is a scalable, high performance, end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding (

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