SOURCE: PhoneFusion

September 09, 2008 09:00 ET

PhoneFusion™ Provides Specialty Foods Importer With the Powerful Benefits of a Unified Communications Service That Fits a Small Business Budget

Innovative PhoneFusion One™ Helps Ciao! Imports Manage Global Web of Business Communications

FORT LAUDERDALE, FL--(Marketwire - September 9, 2008) - Ciao! Imports provides specialty foods from around the world to some of the best chefs at the top restaurants in the country. For owner John Woram, finding the right communications service was critical to Ciao! Imports' continued success. He turned to PhoneFusion to provide a solution that would help his team deliver excellent service to customers and give them a set of innovative tools to better manage and help grow this complicated global operation.

The innovative PhoneFusion One service ( gives businesses of any size an easy way to manage all of their daily communications. It fuses together any phone, fax or data functionality with any device or carrier the business chooses. PhoneFusion One delivers some of the most advanced telecom features available. And because it's a hosted service with no special hardware or equipment to buy, it's priced right for small businesses' budgets. Once Woram made the decision to use PhoneFusion One, Ciao! Imports was up and running on the service in a matter of minutes.

Managing a Global Operation

Although company headquarters are in Miami, Woram spends about half of his time in New York, and various aspects of Ciao's operation are scattered all across the country. "I'm lucky if I spend one day a month in the office," says Woram. "I live on a mobile phone and laptop."

On any given day, Woram is dealing with a network of suppliers from around the world, U.S. customs, the FDA, a fleet of trucks delivering food to some of the best restaurants all over the country. It's an intricate web of phone calls, faxes and emails all criss-crossing one another. PhoneFusion One gives Ciao! Imports a way to manage all of the company's communications from a central point on the Web, including call forwarding, toll-free fax to email, conference calling and much more.

Providing Five Star Customers with Five Star Customer Service

The restaurant business lives and dies by pleasing customers. For Ciao! Imports, the company must adhere to those high standards in customer service to keep customers like Trump Properties, Tavern on the Green and Ritz-Carlton Hotels happy.

Like many small businesses, "work" is not limited to inside the four walls at Ciao! Imports' Miami office. This team of 10 is working from their homes, from the office, from their cars, and from the road. But when the phone rings, customers expect a quick answer. When customers dial Woram's PhoneFusion One number, the service will contact him on any number he chooses -- his mobile phone, his landline, a hotel room or an office number. This feature helps ensure Woram never misses a critical call.

PhoneFusion One's easy Web interface lets Woram monitor his business and stay connected to his team no matter where he is. "Regardless of where I wake up, I turn on my laptop, log into my PhoneFusion One account and I can see all my voicemails and all the purchase orders that have been faxed to our toll-free fax number."

The company relies heavily on PhoneFusion One's toll-free fax number and the inbound and outbound fax feature. Customers all over the country fax in their purchase orders. Global suppliers fax information on product shipments around the clock. Woram can view the faxes right on his laptop in PDF form. And the service can notify him whenever he receives an incoming fax.

"Instead of all faxes going into the Miami office and then having someone forward or report them to me, I can just look at my computer and instantly keep track of what people are ordering and what my suppliers are sending. This saves us an infinite amount of time." And with PhoneFusion's outbound fax capability, Woram never has to slow down to find a business center or a fax machine to send back important faxes. It's all done right from his laptop or phone.

With PhoneFusion One, a small business, like Ciao! Imports, can successfully service high end clients and manage their business for growth.

About PhoneFusion One

PhoneFusion One ( gives businesses an easy way to manage all of their daily business communications with just one phone number. Subscribers receive a permanent telephone number to give to clients, colleagues, family or friends. When callers dial the subscriber's number, PhoneFusion One will contact him on the numbers previously programmed. With features like call forwarding, voicemail, virtual attendant, fax to email, conference calling, call screening and many more, PhoneFusion One supports all communication needs.

About PhoneFusion

PhoneFusion is an innovative provider of reliable communications solutions to businesses of all sizes. The company's portfolio of Unified Communications and Fixed Mobile Convergence products brings together all modes of communication -- from mobile phones to traditional landlines to VoIP to Business Intelligence Suites and Distributed Call Centers -- into one, single, manageable source. With PhoneFusion, organizations can confidently manage their daily business communications from any location, any device, at any time of day. PhoneFusion is based in Ft. Lauderdale, FL. For more information on the company and its products, please visit them online at

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