SOURCE: Options Media Group Holdings, Inc.

September 07, 2011 09:09 ET

PhoneGuard Announces Drive Safe™ Application Now Available for Apple's iPhone

BOCA RATON, FL--(Marketwire - Sep 7, 2011) - Options Media Group Holdings, Inc. (OTCQB: OPMG) (PINKSHEETS: OPMG) announces that its Drive Safe™ application is now available for Apple's iPhone and can be downloaded in the iPhone App Store. Also available for Blackberry and Android smart phones, the Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving.

Dominating the smart phone market, Apple's iPhone was purchased by more than 30 million consumers in 2010 and industry studies anticipate another 65 million iPhones will be sold in 2011.

"The Blackberry and Andriod Drive Safe™ applications are working robustly as the PhoneGuard team has dedicated extensive time to stress testing the software and back-end systems to ensure a quality user experience," PhoneGuard CEO Scott Frohman commented. "I am proud to say Drive Safe™ is now available to iPhone users, making responsible texting a reality for millions more."

The PhoneGuard Drive Safe™ FREE iPhone application gently reminds users to not text while driving and it allows users to make emergency calls to predefined admin phone numbers. The application also displays vehicle speed and communicates to the admin phone to request overrides. The PhoneGuard Drive Safe™ FREE iPhone application works with the built in iPhone location services. The PhoneGuard Drive Safe™ FREE application for Blackberry and Android phones enable global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads "I am driving and will contact you when I reach my destination"; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's system settings so that specific mobile functions can be utilized. For example, if a child is riding the bus, DriveSafe™ will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator or parent. The parent can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard spokesman and two-time Grammy nominated singer/songwriter Justin Bieber believes this news is another great step in advocating responsible texting, "I'm excited that Drive Safe™ is available for iPhone since there are so many iPhone users today. This is a huge step in reaching and protecting millions of drivers on the road."

PhoneGuard and Justin Bieber developed the Drive Safe™ application as a simpler free version of a larger application suite. The PhoneGuard's Drive Safe™ Pro paid product suite, launching October 2011, includes a host of safety and convenience-oriented applications that will significantly enhance the user's smart phone experience including: GeoFencing, which will allow the phone's administrator to select geographic boundaries and receive a text message if the phone strays outside of the boundaries; Panic Button, a preselected and programmed emergency call function that is activated by simply hitting one key; Speed Control, which enables the phone's administrator to receive text message alerts showing the location and speed of the user's mobile phone; Locator, which allows easy GPS tracking of a lost or misplaced handset; and Auto-Reply, which allows users to set up customized responses that will automatically be sent to those who send text messages to the user while the phone is in motion. The PhoneGuard's Drive Safe™ Pro will also contain a set of robust administrative tools, such as Administrator Override that lets the administrator allow full use of the mobile phone at all times and Request Permission, which allows a family member or employee to request permission from the administrator to use the mobile phone even while it is in motion. By adding the iPhone to its list of providers, PhoneGuard, Inc. hopes to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at @Phone_Guard.

About PhoneGuard, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe™ Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.

About Options Media Holding Group, Inc.
Options Media Group Holdings, Inc. is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe™ Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe™ Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.

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    Emerging Growth Research, LLC
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