SOURCE: Options Media Group Holdings, Inc.

Options Media Group Holdings, Inc.

December 28, 2010 09:00 ET

PhoneGuard Debuts at CES 2011

Drive Safe Software Launches in 'Safe Driving Pavillion' Booth 2432

BOCA RATON, FL--(Marketwire - December 28, 2010) - Options Media Group Holdings, Inc. (OTCBB: OPMG) -- Texting can be fatal, but despite resounding warnings, deadly traffic accidents caused by distractions like texting occur every day. Concerned parents can now take control of their children's texting and driving with Drive Safe Software by PhoneGuard. The software can completely eliminate the potential for drivers to ignore anti-text warnings by disabling texting, emailing and keyboard function of a mobile phone in a vehicle moving faster than 10 mph.

By using GPS to track speed and coordinates, Drive Safe Software automatically turns off a mobile phone's texting capabilities when the phone is in a moving vehicle. Differentiators of PhoneGuard's Drive Safe Software:

  • Disables texting, emailing and other distractions while driving a vehicle. If the phone is moving more than 10 mph, the application automatically disables texting, emailing, surfing the web and instant messaging.
  • Knows when a driver is moving at an unsafe speed. By setting the software's SpeedAlert™, the administrator of the phone (parent, employer) is notified when the phone has gone over a certain speed limit by receiving a text message with the speed and location on a map. Exclusive solution to PhoneGuard. 
  • Puts the phone in Phone TimeOut™. The software's "time-out" feature can be used by parents to control the hours when kids can text, email or surf the web, such as school or work hours. 

"PhoneGuard's Drive Safe Software takes away concerns surrounding driving distractions and the illegal use of cell phones," said Scott Frohman, CEO of PhoneGuard. "This is a critical tool in saving lives -- whether parents or employers are controlling texting on the highways. It's a small price to pay for incredible protection."

While all distractions can endanger drivers' safety, texting is the most alarming, according to the Department of Transportation. In 2009, nearly 5,000 fatal auto crashes involved driver distractions such as texting and cell phones, the National Highway Transportation Safety Administration (NHTSA) reported. 

Employers can also use Drive Safe Software to control texting by drivers who operate commercial vehicles including trucks, taxis and school buses. Case studies show that no matter how good a driver may be, texting is a distraction that could likely cause an accident. The results can range from having a commercial driver's license revoked to costing a driver or innocent bystanders their lives.

Drive Safe Software is tamper proof, allowing the parent or employer to change settings with the use of a password. If the child or employee is a passenger in a moving vehicle, they can press a specified button to request permission from their parent or employer to use the text function. Permission can be granted or denied from the parent's or employer's cell phone. The software also features Phone TimeOut™, which allows parents to specify the time of day texting should be disabled, and SpeedAlert™, which sends an email if the driver goes over a certain speed.

Drive Safe Software is available -- in English, Spanish and Portuguese -- for $29.99 for a single driver and $69.99 for a family three-pack online and at selected retailers. For more information, please visit www.PhoneGuard.com.

Visit the PhoneGuard booth (#2432) located in the Safe Driving Pavillion at CES 2011. PhoneGuard will also be exhibiting at ShowStoppers on January 6th at the Wynn Resort Las Vegas. For information or to arrange a meeting, please contact Britt Monroe at bmonroe@tilsonpr.com or (561) 998-1995.

About PhoneGuard
PhoneGuard is a new software suite specifically designed to safeguard cellular phone, PDA or smartphone users from the ability to text and drive. Powered by NetQin, PhoneGuard is the new wave of protection technology in North America designed to make the roads safer. PhoneGuard is headquartered in Boca Raton, Florida. For more information on PhoneGuard please visit www.phoneguard.com.

About Options Media Group Holdings, Inc.
Options Media Group Holdings, Inc. (OTCBB: OPMG) is a growing force in mobile marketing and mobile social media. The Company provides precision direct marketing solutions including email marketing, SMS/mobile marketing, SMS/keyword marketing, custom lead generation and creative services. The acquisition of PhoneGuard and its Drive Safe Software™ safe driving mobile application in April 2010, marks Options Media Group's entrance into the North American mobile and smart phone applications market for anti-virus, anti-harassment and anti-texting while driving software. Options Media Group is based in Boca Raton, Florida and at www.optionsmedia.com and www.phoneguard.com.

Contact Information

  • Media Contact:
    Britt Monroe
    Tilson Communications
    Email Contact
    (561) 998-1995