SOURCE: Options Media Group Holdings, Inc.

August 23, 2011 08:30 ET

PhoneGuard Discusses Strategic Marketing Plan -- Plans September Events Culminating in Premium Mobile Billing Beginning in Early October

BOCA RATON, FL--(Marketwire - Aug 23, 2011) - PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG), a leading provider of mobile applications software, begins unveiling its long-term strategic plan for marketing its Drive Safe™ and responsible texting product line in conjunction with a host of new applications that will be available within the product suite. The Company plans to make use of Premium Mobile Billing beginning in early October in order to allow its customers the convenience of paying for PhoneGuard Pro for one low monthly rate billed directly to the customer's mobile phone bill.

Beginning in September, PhoneGuard plans an aggressive rollout and promotion of its new PhoneGuard Pro product in conjunction with singer/songwriter Justin Bieber. The very successful sign up program and drawing for a signed Justin Bieber tour jacket will close on September 15th with the lucky winner being announced on September 30. Over the coming months additional promotions will include text messages to PhoneGuard users from Justin and a grand prize of a trip aboard a private jet to attend one of Justin's U.S. concert performances.

Justin Bieber commented, "This is a cause that's really important to me, and I know affects a lot of my fans. That's why I decided to work with PhoneGuard, because we share the same vision and goal. It's simple: text responsibly." Justin and PhoneGuard recently announced the launch of a campaign dedicated to encouraging responsible texting, through the use of PhoneGuard's acclaimed Drive Safe™ software application, which disables the texting, emailing and keyboard functions of a mobile phone while in a vehicle moving faster than 10 miles per hour. Justin and PhoneGuard ( are working closely with the Remember Alex Brown Foundation, organized by the family of teenager Alex Brown who tragically lost her life because of texting and driving.

The new PhoneGuard Pro products suite will include a host of safety and convenience-oriented applications that will significantly enhance the user's smart phone experience including: 1) GeoFencing, which will allow the phone's administrator to select geographic boundaries and receive a text message if the phone strays outside of the boundaries, 2) Panic Button, which is a preselected and programmed emergency call function that is activated by the user simply hitting one key, 3) Speed Control enables the phone's administrator to receive text message alerts showing the location and speed of the user's mobile phone, 4) Locator, which allows easy GPS tracking of a lost or misplace handset, and 5) Auto-Reply, which allows users to set up customized responses that will automatically be sent to those who send text messages to the user while the phone is in motion. The new PhoneGuard Pro will also contain a set of robust administrative tools, such as Administrator Override that lets the administrator allow full use of the mobile phone at all times and Request Permission, which allows a family member or employee to request permission from the administrator to use the mobile phone even while it is in motion.

Mr. Keith St. Clair, Chairman of PhoneGuard, commented, "We believe we have designed PhoneGuard to be a unique and highly functional product offering. We wanted to make the product offering accessible to the youth market so we have decided to begin offering a Premium Mobile Billing option in early October. In order to download PhoneGuard Pro to a phone the customer will simply send a text message to our short code number and download the product suite. Then each month the customer will receive a small charge on their cellular bill. With Premium Mobile Billing there are no credit cards needed and the customer is always in control."

Mr. St. Clair continued, "We believe the new PhoneGuard Pro product suite will have a big impact in the marketplace and will not only save lives due to limiting distracted driving, but it will also meaningfully enhance the smart phone user experience for our customers. For example, we are especially excited about the advanced functionality we have integrated into our Panic Button feature that will allow the user to not only dial any preprogram emergency number, but to also automatically send a Google maps location fix directly to the phone's administrator. This unique feature will offer unparalleled safety, security, and peace of mind for users of PhoneGuard Pro and we believe will be especially popular with parents."

Available for BlackBerry and Android smart phones, with iPhone development now complete and a review from Apple, Inc. pending, the Drive Safe application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads I am driving and will contact you when I reach my destination; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's System Settings so that specific mobile functions can be utilized. For example, if a child is riding the bus, Drive Safe will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator. The administrator can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard and Justin Bieber developed Drive Safe™ as a simpler and free version of a larger application suite. Their hope is to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit or or on Twitter at @Phone_Guard.

About Options Media Holding Group, Inc.

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe™ anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at

Safe Harbor Statement

This press release contains forward-looking statements including our plans regarding using Premium Mobile Billing, plans regarding our rollout of PhoneGuard Pro, our beliefs regarding the functionality of PhoneGuard and the impact PhoneGuard will have in the marketplace, and finalizing the iPhone application. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard, the willingness and the ability of downloaders of Drive Safe to pay for the PhoneGuard Pro application suite or other premium products, unanticipated problems in the review of our iPhone application, and unanticipated problems with our planned launch of PhoneGuard Pro and the promotional campaign.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

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    Emerging Growth Research, LLC
    Telephone: (925) 247-6666