SOURCE: Options Media Group Holdings, Inc.

July 25, 2011 11:03 ET

PhoneGuard Lights Up the Internet and Traditional Media During First Full Week of PhoneGuard Campaign

BOCA RATON, FL--(Marketwire - Jul 25, 2011) - PhoneGuard, Inc., a leading provider of mobile application software and subsidiary of Options Media Group Holdings, Inc. (OTCQB: OPMG) (PINKSHEETS: OPMG), announces its strong successes during its first full week of marketing its Drive Safe™ responsible texting application in conjunction with two-time Grammy nominated singer/songwriter Justin Bieber. PhoneGuard's Drive Safe phone application disables the texting, e-mailing and keyboard functions of the mobile phone while in a vehicle moving faster than 10 miles per hour. PhoneGuard and Justin Bieber have joined forces with the Remember Alex Brown Foundation to create a dialogue with teens and their parents to raise awareness of the dangers of distracted driving.

Last week's Drive Safe™ product launch information and product videos featuring Justin Bieber reached well more than 100 million digital unique visitors and millions of additional broadcast viewers within the first four days alone. The week was highlighted by the appearance of two of the campaign images, featuring Justin and the family of Alex Brown, receiving multiple airings on the largest digital sign in the world in New York's Times Square. While final numbers have not yet been tallied, the overall campaign received thousands of social media mentions and hundreds of blog pickups including influential blogs such as The Huffington Post, Perez Hilton, Star Pulse, BuzzFeed, and many others. The campaign also fared very well with more traditional news and media sources such as E! News, The BBC, Hollywood Reporter, Billboard, Music News, among others.

Scott Frohman, CEO of Options Media Group, commented, "To say the least we have been very pleased with the buzz we have begun to create relative to this campaign. We were especially excited to see two of the campaign images showcased in Times Square, which receives more than 1.5 million visitors each day and the many new Facebook Fans and Twitter followers that signed up after visiting our new sites. While the statistics are impressive, the most impressive statistic of all was the number of hits we received on our website and the number of downloads that occurred. While all of this is very exciting everyone should know that this campaign is just in its very early stages. Over the coming weeks we look forward to announcing several blockbuster promotions that are planned for later this summer and for the early part of autumn."

Mr. Frohman continued, "The large amount of publicity and the significant number of sign ups we have realized thus far play well into our revenue model of providing a scaled down version of the product for free and then upgrading customers to the paid version that contains the new product suite which includes enhanced features that we plan to announce over the coming weeks. We plan to aggressively turn these sign ups into a strong and growing revenue stream."

Available for BlackBerry and Android smart phones, the Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads I am driving and will contact you when I reach my destination; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's System Settings so that specific mobile functions can be utilized. For example, if a child is riding the bus, Drive Safe™ will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator. The administrator can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard and Justin Bieber developed Drive Safe™ as a simpler and free version of a larger application suite. Their hope is to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit www., or on Twitter at @Phone_Guard.

About Options Media Holding Group, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at

Safe Harbor Statement
This press release contains forward-looking statements including our plans to aggressively turn the downloads into a strong and growing revenue stream and announcing several blockbuster promotions. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard and willingness and ability of downloaders to pay for the premium PhoneGuard360 product.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

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    Emerging Growth Research, LLC
    Telephone: (925) 247-6666