SOURCE: Options Media Group Holdings, Inc.

November 08, 2011 10:06 ET

PhoneGuard Receives Major Order -- Cellairis to Carry PhoneGuard in 200 Stores for Christmas Season

BOCA RATON, FL--(Marketwire - Nov 8, 2011) - PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG) and leading provider of mobile applications software today announced it has received a major order for its PhoneGuard product suite from Cellairis Franchise Inc., which has agreed to carry the product for the Christmas season and beyond in over 200 major shopping mall locations.

Under the terms of the agreement, Cellairis will offer a specialized version of the PhoneGuard product suite featuring Text Block, which uses global positioning satellite (GPS) tracking to disable keyboard functionality once a vehicle reaches 10 miles per hour, a Panic Button that automatically dials a preselected number and delivers to the administrator an exact GPS location of the user and a host of other personal safety and security features, in addition to a free three-month membership to the Justin Bieber fan club. This unique product will be priced at $14.99 for one application or $24.99 for two applications. A portion of each sale will be donated to the Remember Alex Brown Foundation.

"This is an important contract for us and holds the potential to be major revenue generator," commented Keith St. Clair, Chairman of PhoneGuard. "The issue of distracted driving permeates our society and while PhoneGuard is an important tool to prevent injury and save lives, PhoneGuard is about much more than simply distracted driving. The product also offers many safety and security features that are useful for not only teens, but also for adults. Additionally, we have integrated a host of additional features that provide conductivity via GPS in much the same way that Facebook provides conductivity via the web and Groupon provides advertising through web interaction. For months our staff has been working diligently on several distribution contracts, the first of which we are announcing today. We remain very positive about the future of PhoneGuard as we believe our feature/function set is unrivaled and our timing for introduction of such a product into the marketplace is optimal."

Taki Skouras, Chief Executive Officer of Cellairis, commented, "Distribution of the PhoneGuard product allows Cellairis to capitalize on the strong trend in popularity for smart phone applications to complement our already extremely robust line of accessories. We feel great about partnering with PhoneGuard as it will not only allow for increased revenue opportunities for both companies, but it is also a way for us to reinforce our commitment to the safety and security of our customers and to raise funds for charities that support the prevention of distracted driving. We plan to begin offering PhoneGuard at approximately 200 mall locations for this Christmas shopping season and look forward to working with everyone on the PhoneGuard team."

Also included in the PhoneGuard product suite are: GeoFencing, which allows the phone's administrator to select geographic boundaries and receive a text message if the phone strays outside of the boundaries; Speed Control, which enables the phone's administrator to receive text message alerts showing the location and speed of the user's mobile phone; Permission Request that allows users to request permission from the administrator to have functionality of the mobile phone; Admin Override, which enables the administrator to type in a set password to override PhoneGuard's system settings; Custom Timeout function, permitting the administrator to set timeout periods on the phone and customize Timeout messages; Custom Auto-Reply, which allows an administrator to set up customized responses that will automatically be sent to those who send text messages to the user while the phone is in motion, Real Time Tracking/Locator, which uses GPS to locate a missing phone in real time and retrieve data and also provides connectivity, allowing users to connect with each other based on their GPS locations; and Family View, which provides the ability to view the location of all family and friends on a map with individual icons.

For more information regarding PhoneGuard's application suite, as well as Justin Bieber's joint campaign, visit, or on Twitter at @Phone Guard.

About PhoneGuard, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, personal security and anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for GPS tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While PhoneGuard's Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding.

About Cellairis Franchise Inc.
Cellairis Franchise Inc., based in Atlanta Georgia, operates a vast network of sales and carrier distribution channels, which strongly positions it to provide consultative support regarding consumer cellular accessory needs. Ranked Number Nine on Franchise Times 2009 "Fast 55," Cellairis was most recently featured this past fall in the American Express Business Plum Card promotional campaign. The company is well-positioned for continued growth and expansion within the United States and abroad. With plans to open its 1,000th store location by year-end, Cellairis has the knowledge and market experienced support associates available to deliver consistent high-end cellular accessory products and technical service solutions. More information on Cellairis is at

Cautionary Language Regarding Forward Looking Statements
This press release contains forward-looking statements including potential revenue from the sale of PhoneGuard products, our belief that the timing of our introduction of the product is optimal and plans for the sale of PhoneGuard. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard and Cellairis and PhoneGuard, and the willingness and/or the ability of consumers to pay for the paid application.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact:
    Contact Information:
    Joseph Noel
    Telephone: (925) 922-2560