SOURCE: Options Media Group Holdings, Inc.

August 02, 2011 08:30 ET

PhoneGuard Releases Shareholder Newsletter and Investor Update on Recent Company Progress and Future Outlook

BOCA RATON, FL--(Marketwire - Aug 2, 2011) - PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG), a leading provider of mobile applications software, announced today that Chairman of the Board, Keith St. Clair, has released a Company newsletter to shareholders and investors outlining the substantial progress PhoneGuard has made in the past few months toward growing the business line and its brand as well as the near term future outlook at the Company. In the letter, Mr. St. Clair details the Company's four business channels, namely, the social/public relations channel, the enterprise channel, the retail channel and the affiliate channel, providing an account and update of each venue. Interested parties can view the full newsletter at the following link here.

Already this year, the Company has established a high profile professional and promotional partnership with internationally acclaimed singer/songwriter, Justin Bieber; undertaken a brand-wide repositioning campaign that is already beginning to bear fruit in the form of consumer awareness and uptake; acquired the rights to all corporate intellectual property including source codes, trademarks, copyrights and patents; and secured all the appropriate capitalization needed to effectively execute its strategy for the foreseeable future. Additionally, last month, PhoneGuard launched the first free responsible texting application in America, Drive Safe™, and, starting in September, the Company will launch its Drive Safe™ Pro application suite where existing users will be given the option to upgrade their application for $29.99 annually.

Mr. St. Clair, Chairman of Options Media Group and PhoneGuard, Inc., commented, "We are extremely excited about the good news coming out of PhoneGuard as our momentum really begins to build with consumers and a growing nationwide audience, something we see getting even stronger as we continue to progress forward. In fact, since the recent PhoneGuard Drive Safe™ campaign launch on July 19, we have seen unprecedented website traffic and conversion rates of Drive Safe™. After much hard work at the Company, we've made great strides in the past several months and continue to look forward to surpassing our milestones and goals with the onset of our Fall 2011 campaign that will begin soon. Investors and shareholders should definitely stay tuned to the very bright future about to unfold at PhoneGuard."

Going forward, Mr. St. Clair has indicated his intent to continue to share PhoneGuard's on-going growth and developments with shareholders and investors by providing a regular monthly newsletter. More information on Drive Safe™ Pro and PhoneGuard updates can be found at the Options Media Group website at www.optionsmedia.com.

Available for BlackBerry and Android smart phones, with iPhone in the final stages of development, the Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads I am driving and will contact you when I reach my destination; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's System Settings so that specific mobile functions can be utilized. For example, if a child is riding the bus, Drive Safe™ will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator. The administrator can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard and Justin Bieber developed Drive Safe™ as a simpler and free version of a larger application suite. Their hope is to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com or www.facebook.com/PhoneGuard or on Twitter at @Phone_Guard.

About Options Media Holding Group, Inc.

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe™ anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe™ Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe™ Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.

Safe Harbor Statement

This press release contains forward-looking statements including our momentum with consumers, our progress moving forward and surpassing our milestones and goals with the planned Fall 2011 campaign about to begin, and launch of the planned Drive Safe™ Pro application suite. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard, the willingness and the ability of downloaders of Drive Safe™ to pay for the Drive Safe™ Pro application suite or other premium products, unanticipated problems developing the iPhone application, and unanticipated problems with our planned launch of the Drive Safe™ Pro application suite and the fall campaign.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact:
    Contact Information:
    Christian Kirsebom
    Emerging Growth Research, LLC
    Telephone: (925) 247-6666