PHOTO ADVISORY: McDonald's

| Source: McDonald's McDonald's

BREDA, THE NETHERLANDS--(Marketwired - Sep 1, 2013) - 1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald's is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles. 

Contact Information:

Contact Details:
Becca Hary
McDonald's
630-623-7293
becca.hary@us.mcd.com

Mary Birkhauser
Olson PR
630-992-6279
mbirkhauser@olson.com

1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald's is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles. 1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald's is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles. 1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald's is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles. 1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald's is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles. 1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald's is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles.